App Marketing Blog

BROUGHT TO YOU BY CUSTOMLYTICS

Welcome to a collection of articles, focusing on sharing mobile knowledge and behind-the-scenes insights of our full-stack mobile technology and marketing consultancy. Sharing stories about the people, events and development is what makes Customlytics remarkable.

It’s the end of the attribution world as we know it (and we feel fine)

Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently see it is dying.”

According to him, the next two years will be very interesting for marketers, since they have to adapt more and more to privacy initiatives by companies as well as privacy laws.

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