CRM

5 reasons a data hub boosts your marketing efficiency

July 13, 2023

Marketers handle lots and lots of data – and often it’s too much. That is why experienced marketing companies rely on so-called data hubs that collect

Get all users on board with great onboarding

March 16, 2023

When users have to register to use an app, it’s vital to get one thing right: the onboarding process. “Imagine if you had to navigate

These 8 gamification strategies will make your app super engaging

October 6, 2022

One of the most famous and successful gamifications in the app world is Duolingo, and rightly so: Users gain experience points, win virtual currency, set their own

Avoid terrible app gamification by answering these 6 questions

September 29, 2022

One more round. Just this one level. The compelling experience of video games is well known to anyone whoever plays engaging games or who’s got

Be smart and prove your marketing success with a control group

September 22, 2022

Imagine, you launched a campaign and sales are going through the roof but you can’t prove to anyone that this was actually your work

5 advanced methods for shopping apps to get active and loyal customers

September 15, 2022

When someone downloads your online shopping app, you need to get them hooked, keep them active and transform them into loyal customers. As our partner

Gain active and loyal online shoppers with 5 fundamental strategies

September 8, 2022

Selling online has become vital to maintain market shares, especially on mobile: 80% of people who shop in a physical store, use their phones

How to coordinate your team when implementing an attribution tracking tool

July 15, 2022

The more you know about your users, the better you can optimize your app marketing. One key component here is attribution to track people’s actions

These 3 diagrams will help you understand the difference between CDP, CRM and DMP

June 30, 2022

To be successful in the app market, you have to know how to handle your data. Extracting insights from all these numbers will significantly improve your strategies

Unify data streams with a CDP to optimize your app marketing

June 23, 2022

Data is everywhere. In fact, there is so much data that the real problem isn’t gathering but managing it, making sense of it, and actually putting it into good use.