Why you should customize your MMP – and how
Attribution tracking can be a science of its own, which is why there are Mobile Measurement Partners (MMP) to help you organize it
How to coordinate your team when implementing an attribution tracking tool
The more you know about your users, the better you can optimize your app marketing. One key component here is attribution to track people’s actions.
It’s the end of the attribution world as we know it (and we feel fine)
Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently
