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Read more about the article Why you should customize your MMP – and how

Why you should customize your MMP – and how

  • Post author:Klaudia Maskiewicz
  • Post published:July 21, 2022
  • Post category:ANALYTICS & ATTRIBUTION/PERFORMANCE MARKETING

Attribution tracking can be a science of its own, which is why there are Mobile Measurement Partners (MMP) to help you organize it

Continue ReadingWhy you should customize your MMP – and how
Read more about the article How to coordinate your team when implementing an attribution tracking tool

How to coordinate your team when implementing an attribution tracking tool

  • Post author:Klaudia Maskiewicz
  • Post published:July 15, 2022
  • Post category:ANALYTICS & ATTRIBUTION/CRM

The more you know about your users, the better you can optimize your app marketing. One key component here is attribution to track people’s actions

Continue ReadingHow to coordinate your team when implementing an attribution tracking tool
Read more about the article It’s the end of the attribution world as we know it (and we feel fine)

It’s the end of the attribution world as we know it (and we feel fine)

  • Post author:Klaudia Maskiewicz
  • Post published:June 2, 2022
  • Post category:CRM

Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently

Continue ReadingIt’s the end of the attribution world as we know it (and we feel fine)

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  • Get all users on board with great onboarding
    Get all users on board with great onboarding
    March 16, 2023/
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