Ads that don’t feel like ads – why app marketers choose native advertising
The best advertisements are the ones, people don’t perceive as advertisements: When consumers enjoy marketing messages rather than endure them, it’s
These 8 gamification strategies will make your app super engaging
One of the most famous and successful gamifications in the app world is Duolingo, and rightly so: Users gain experience points, win virtual currency, set their own
Avoid terrible app gamification by answering these 6 questions
One more round. Just this one level. The compelling experience of video games is well known to anyone whoever plays engaging games or who’s got
Gain active and loyal online shoppers with 5 fundamental strategies
Selling online has become vital to maintain market shares, especially on mobile: 80% of people who shop in a physical store, use their phones
Android 13 clones iOS push permissions and separates SDKs from apps
The new Android 13 nicknamed ‘Tiramisu’ is being rolled out at the moment. App marketers should know about these two changes
TikTok’s just good for brand building? If you think so, read this
TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?
Make your push notifications extra-charming – by dividing users into groups
What would you rather receive in your physical mailbox: a travel prospect highlighting your favorite sorts of trips or a mass-produced leaflet featuring holiday proposals
Don’t lag behind: Invigorate your app engagement with a news feed
"All the news that fit to print". These famous seven words have resided on the front pages of the New York Times for more than a hundred years. While this motto still
5 Tipps für die erfolgreiche Appvermarktung mit Google App Campaigns
In diesem Artikel erhaltet Ihr den ultimativen Leitfaden für den Start mit Google App Campaigns. Wir verraten Euch, wie Ihr Eure App erfolgreich vermarktet und das Beste aus dem Werbeprogramm herausholen
Updates in der Google Play Console rund um Store Presence und UA: Alles, was Ihr für Eure ASO-Strategie wissen müsst!
Hinter uns liegen aufregende vergangene Wochen mit zahlreichen Neuigkeiten, die in der Mobile App Industrie für Aufsehen gesorgt haben - vor allem von den zwei Tech-Giganten Apple und Google
