Ads that don’t feel like ads – why app marketers choose native advertising
The best advertisements are the ones, people don’t perceive as advertisements: When consumers enjoy marketing messages rather than endure them, it’s
These 8 gamification strategies will make your app super engaging
One of the most famous and successful gamifications in the app world is Duolingo, and rightly so: Users gain experience points, win virtual currency, set their own
Avoid terrible app gamification by answering these 6 questions
One more round. Just this one level. The compelling experience of video games is well known to anyone whoever plays engaging games or who’s got
Gain active and loyal online shoppers with 5 fundamental strategies
Selling online has become vital to maintain market shares, especially on mobile: 80% of people who shop in a physical store, use their phones
Android 13 clones iOS push permissions and separates SDKs from apps
The new Android 13 nicknamed ‘Tiramisu’ is being rolled out at the moment. App marketers should know about these two changes
TikTok is just good for brand building? If you think so, read this
TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?
Make your push notifications extra-charming – by dividing users into groups
What would you rather receive in your physical mailbox: a travel prospect highlighting your favorite sorts of trips or a mass-produced leaflet featuring holiday proposals
Don’t lag behind: Invigorate your app engagement with a news feed
"All the news that fit to print". These famous seven words have resided on the front pages of the New York Times for more than a hundred years. While this motto still
5 tips for a successful app promotion with Google App Campaigns
5 tips for getting started with Google App Campaigns, so that you can rock your App Campaigns and achieve long-term success
Updates to the Google Play Console impacting the Store presence and UA: All you need to know for your ASO strategy!
It’s been an exciting few weeks with news that has received a lot of attention in the mobile app industry - in particular from the two tech-giants Apple and Google
