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Read more about the article TikTok company pushes new social media app Lemon8 – will this work?

TikTok company pushes new social media app Lemon8 – will this work?

  • Post author:Klaudia Maskiewicz
  • Post published:April 20, 2023
  • Post category:PERFORMANCE MARKETING

Did you recently hear the claim along the lines “If Instagram and Pinterest had a baby, it would be Lemon8”? If you have, you are most probably

Continue ReadingTikTok company pushes new social media app Lemon8 – will this work?
Read more about the article Ads that don’t feel like ads – why app marketers choose native advertising

Ads that don’t feel like ads – why app marketers choose native advertising

  • Post author:Klaudia Maskiewicz
  • Post published:December 1, 2022
  • Post category:PERFORMANCE MARKETING

The best advertisements are the ones, people don’t perceive as advertisements: When consumers enjoy marketing messages rather than endure them, it’s

Continue ReadingAds that don’t feel like ads – why app marketers choose native advertising
Read more about the article These 8 gamification strategies will make your app super engaging

These 8 gamification strategies will make your app super engaging

  • Post author:Klaudia Maskiewicz
  • Post published:October 6, 2022
  • Post category:CRM

One of the most famous and successful gamifications in the app world is Duolingo, and rightly so: Users gain experience points, win virtual currency, set their own

Continue ReadingThese 8 gamification strategies will make your app super engaging
Read more about the article Avoid terrible app gamification by answering these 6 questions

Avoid terrible app gamification by answering these 6 questions

  • Post author:Klaudia Maskiewicz
  • Post published:September 29, 2022
  • Post category:CRM

One more round. Just this one level. The compelling experience of video games is well known to anyone whoever plays engaging games or who’s got

Continue ReadingAvoid terrible app gamification by answering these 6 questions
Read more about the article Gain active and loyal online shoppers with 5 fundamental strategies

Gain active and loyal online shoppers with 5 fundamental strategies

  • Post author:Klaudia Maskiewicz
  • Post published:September 8, 2022
  • Post category:CRM

Selling online has become vital to maintain market shares, especially on mobile: 80% of people who shop in a physical store, use their phones

Continue ReadingGain active and loyal online shoppers with 5 fundamental strategies
Read more about the article Android 13 clones iOS push permissions and separates SDKs from apps

Android 13 clones iOS push permissions and separates SDKs from apps

  • Post author:Josefine Hernes
  • Post published:September 2, 2022
  • Post category:MOBILE INDUSTRY

The new Android 13 nicknamed ‘Tiramisu’ is being rolled out at the moment. App marketers should know about these two changes

Continue ReadingAndroid 13 clones iOS push permissions and separates SDKs from apps
Read more about the article TikTok is just good for brand building? If you think so, read this

TikTok is just good for brand building? If you think so, read this

  • Post author:Klaudia Maskiewicz
  • Post published:July 7, 2022
  • Post category:MOBILE INDUSTRY/PERFORMANCE MARKETING

TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?

Continue ReadingTikTok is just good for brand building? If you think so, read this
Read more about the article Make your push notifications extra-charming – by dividing users into groups

Make your push notifications extra-charming – by dividing users into groups

  • Post author:Klaudia Maskiewicz
  • Post published:May 12, 2022
  • Post category:CRM

What would you rather receive in your physical mailbox: a travel prospect highlighting your favorite sorts of trips or a mass-produced leaflet featuring holiday proposals

Continue ReadingMake your push notifications extra-charming – by dividing users into groups
Read more about the article Don’t lag behind: Invigorate your app engagement with a news feed

Don’t lag behind: Invigorate your app engagement with a news feed

  • Post author:Admin
  • Post published:April 28, 2022
  • Post category:CRM

"All the news that fit to print". These famous seven words have resided on the front pages of the New York Times for more than a hundred years. While this motto still

Continue ReadingDon’t lag behind: Invigorate your app engagement with a news feed
Read more about the article 5 tips for a successful app promotion with Google App Campaigns

5 tips for a successful app promotion with Google App Campaigns

  • Post author:Admin
  • Post published:October 12, 2020
  • Post category:PERFORMANCE MARKETING

5 tips for getting started with Google App Campaigns, so that you can rock your App Campaigns and achieve long-term success

Continue Reading5 tips for a successful app promotion with Google App Campaigns
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    Fortify your digital marketing: How MMPs shield against ad fraud
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