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Read more about the article Climb the Optimization Pyramid to reach TikTok’s full app marketing potential

Climb the Optimization Pyramid to reach TikTok’s full app marketing potential

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:August 11, 2022
  • Beitrags-Kategorie:ASO/PERFORMANCE MARKETING

TikTok has risen to be an important player in the app marketing world. To fully use the potential of this video platform, you need to understand the basics

WeiterlesenClimb the Optimization Pyramid to reach TikTok’s full app marketing potential
Read more about the article How Europe’s new DMA rule could affect app marketing

How Europe’s new DMA rule could affect app marketing

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:August 4, 2022
  • Beitrags-Kategorie:ANALYTICS & ATTRIBUTION/ASO/PERFORMANCE MARKETING

Some see dramatic changes for the app economy, others a long overdue regulation of Big Tech. The digital world is arguing about the new EU initiatives

WeiterlesenHow Europe’s new DMA rule could affect app marketing
Read more about the article These two challenges weigh heavily on MMPs

These two challenges weigh heavily on MMPs

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Juli 29, 2022
  • Beitrags-Kategorie:ANALYTICS & ATTRIBUTION/PERFORMANCE MARKETING

A Mobile Measurement Partner (MMP) is essential for your app marketing since it lets you centrally manage your advertising. However, the app marketing world

WeiterlesenThese two challenges weigh heavily on MMPs
Read more about the article Why you should customize your MMP – and how

Why you should customize your MMP – and how

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Juli 21, 2022
  • Beitrags-Kategorie:ASO/PERFORMANCE MARKETING

Attribution tracking can be a science of its own, which is why there are Mobile Measurement Partners (MMP) to help you organize it

WeiterlesenWhy you should customize your MMP – and how
Read more about the article How to coordinate your team when implementing an attribution tracking tool

How to coordinate your team when implementing an attribution tracking tool

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Juli 15, 2022
  • Beitrags-Kategorie:ANALYTICS & ATTRIBUTION/CRM

The more you know about your users, the better you can optimize your app marketing. One key component here is attribution to track people’s actions.

WeiterlesenHow to coordinate your team when implementing an attribution tracking tool
Read more about the article TikTok’s just good for brand building? If you think so, read this

TikTok’s just good for brand building? If you think so, read this

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Juli 7, 2022
  • Beitrags-Kategorie:MOBILE INDUSTRY/PERFORMANCE MARKETING

TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?

WeiterlesenTikTok’s just good for brand building? If you think so, read this
Read more about the article These 3 diagrams will help you understand the difference between CDP, CRM and DMP

These 3 diagrams will help you understand the difference between CDP, CRM and DMP

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Juni 30, 2022
  • Beitrags-Kategorie:CRM

To be successful in the app market, you have to know how to handle your data. Extracting insights from all these numbers will significantly improve your strategies

WeiterlesenThese 3 diagrams will help you understand the difference between CDP, CRM and DMP
Read more about the article Unify data streams with a CDP to optimize your app marketing

Unify data streams with a CDP to optimize your app marketing

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Juni 23, 2022
  • Beitrags-Kategorie:CRM/PRODUCT & DESIGN

Data is everywhere. In fact, there is so much data that the real problem isn’t gathering but managing it, making sense of it, and actually putting it into good use.

WeiterlesenUnify data streams with a CDP to optimize your app marketing
Read more about the article It’s the end of the attribution world as we know it (and we feel fine)

It’s the end of the attribution world as we know it (and we feel fine)

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Juni 2, 2022
  • Beitrags-Kategorie:CRM

Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently

WeiterlesenIt’s the end of the attribution world as we know it (and we feel fine)
Read more about the article What the SKAd? The basic concepts of Apple’s SKAdNetwork

What the SKAd? The basic concepts of Apple’s SKAdNetwork

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Mai 25, 2022
  • Beitrags-Kategorie:CRM

About one year ago Apple shook the app marketing world: With the release of iOS 14.5 the company introduced new privacy rules which let users decide if they allow apps

WeiterlesenWhat the SKAd? The basic concepts of Apple’s SKAdNetwork
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  • Climb the Optimization Pyramid to reach TikTok’s full app marketing potential
    Climb the Optimization Pyramid to reach TikTok’s full app marketing potential
    August 11, 2022/
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  • How Europe’s new DMA rule could affect app marketing
    How Europe’s new DMA rule could affect app marketing
    August 4, 2022/
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  • These two challenges weigh heavily on MMPs
    These two challenges weigh heavily on MMPs
    Juli 29, 2022/
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  • Why you should customize your MMP – and how
    Why you should customize your MMP – and how
    Juli 21, 2022/
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  • How to coordinate your team when implementing an attribution tracking tool
    How to coordinate your team when implementing an attribution tracking tool
    Juli 15, 2022/
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  • Climb the Optimization Pyramid to reach TikTok’s full app marketing potential
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    How Europe’s new DMA rule could affect app marketing
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