Attribution tracking is crucial for the success of your app marketing campaign, as it determines which strategies lead to app installs. Without it, you’re left guessing
It’s Christmas Time and wise app marketers are now executing their pre-planned seasonal campaign strategy. However, some still miss significant opportunities in the period after Christmas Eve
Experienced marketers know that personalized messages are more charming than generic ones. Yet, crafting tailor-made texts for segmented user groups is more complex and takes more time
7 seconds – that’s the average time users spend on an app store page before deciding if they download it or not. So it’s important to make
Ad fraud is rising, with an estimated 100 billion euros expected to be pilfered from digital marketing budgets in 2023.
With inflation ramping up costs and recessions haunting Europe, businesses are tightening their marketing budgets. The growth of digital ad spending, as reported by Insider Intelligence
What do you think: How would ChatGPT rate the headline of this article? Test it yourself: Put the headline into the AI Tool together with the prompt
Content Farms are back and they are worse than ever – thanks to Artificial Intelligence. There are now hundreds of websites which host AI generated content
To understand the unfolding battle between Twitter (now “X”) and Meta’s clone Threads, you need to know that Twitter never really was a mass social
The US, China and the EU have a digital party. US: „I’ll bring innovation.“; China: „I’ll copy them.”; EU: “And I’ll bring the regulation.”
