TikTok has risen to be an important player in the app marketing world. To fully use the potential of this video platform, you need to understand the basics
Some see dramatic changes for the app economy, others a long overdue regulation of Big Tech. The digital world is arguing about the new EU initiatives
A Mobile Measurement Partner (MMP) is essential for your app marketing since it lets you centrally manage your advertising. However, the app marketing world
Attribution tracking can be a science of its own, which is why there are Mobile Measurement Partners (MMP) to help you organize it
The more you know about your users, the better you can optimize your app marketing. One key component here is attribution to track people’s actions.
TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?
To be successful in the app market, you have to know how to handle your data. Extracting insights from all these numbers will significantly improve your strategies
Data is everywhere. In fact, there is so much data that the real problem isn’t gathering but managing it, making sense of it, and actually putting it into good use.
Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently
About one year ago Apple shook the app marketing world: With the release of iOS 14.5 the company introduced new privacy rules which let users decide if they allow apps