Ads that don’t feel like ads – why app marketers choose native advertising
The best advertisements are the ones, people don’t perceive as advertisements: When consumers enjoy marketing messages rather than endure them, it’s
4 new Instagram ad tools app marketers should know about
Celebrities and users stopped the Tiktofication of Instagram, but it’s obvious that the social network is still looking over to its rival. So it’s not that surprising
How camouflaged ad fraudsters try to rob you off your marketing budget
Ad fraud is a serious problem for app publishers, and criminals steadily come up with new ways to rob you of
Learn the No. 1 skill to be successful on TikTok: Storytelling
What makes a successful TikTok video successful? Most of the times, it is a good story, meaning: a story that grabs the viewer’s attention, keeps people hooked
All you need to know about Apple’s latest App Store advertising antics
Apple currently makes quite some headlines, caused by changes to the advertising business inside their App Store: With its new measures, it angered Meta
Master these 5 new ad features to become a TikTok marketing pro
For users, TikTok is very simple: There’s just video after video to watch. But for marketers, the social media platform offers a deep complexity that
App marketing is changing – these 3 expert tips help you deal with it
A group of online marketing experts shared their knowledge and predictions on what online marketers should start, continue and stop doing, at the Mobile Growth Summit 2022
Can performance marketing take over the job of brand marketing?
Look at his question: Can marketers drive brand recognition and customer loyalty with just performance marketing?” Can you tell why this question, posed on a podium at
These 8 gamification strategies will make your app super engaging
One of the most famous and successful gamifications in the app world is Duolingo, and rightly so: Users gain experience points, win virtual currency, set their own
Avoid terrible app gamification by answering these 6 questions
One more round. Just this one level. The compelling experience of video games is well known to anyone whoever plays engaging games or who’s got
