Fortify your digital marketing: How MMPs shield against ad fraud
Ad fraud is rising, with an estimated 100 billion euros expected to be pilfered from digital marketing budgets in 2023.
Ad fraud is rising, with an estimated 100 billion euros expected to be pilfered from digital marketing budgets in 2023.
With inflation ramping up costs and recessions haunting Europe, businesses are tightening their marketing budgets. The growth of digital ad spending, as reported by Insider Intelligence
What do you think: How would ChatGPT rate the headline of this article? Test it yourself: Put the headline into the AI Tool together with the prompt
Content Farms are back and they are worse than ever - thanks to Artificial Intelligence. There are now hundreds of websites which host AI generated content
To understand the unfolding battle between Twitter (now “X”) and Meta’s clone Threads, you need to know that Twitter never really was a mass social
The US, China and the EU have a digital party. US: „I’ll bring innovation.“; China: „I’ll copy them.”; EU: “And I’ll bring the regulation.”
Marketers handle lots and lots of data – and often it’s too much. That is why experienced marketing companies rely on so-called data hubs that collect
TikTok released an AI video script generator in their creative suite: You just select the industry, enter the product’s name, a description, a few keywords and decide
When Halloween comes closer, pumpkins not only show up on verandas but on logos in the app stores as well. And not only that
Doing research with AI tools is like handing off a task to a 14-year-old intern. You need to spell out exactly what you want