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Read more about the article Get all users on board with great onboarding

Get all users on board with great onboarding

  • Post author:Klaudia Maskiewicz
  • Post published:March 16, 2023
  • Post category:CRM

When users have to register to use an app, it’s vital to get one thing right: the onboarding process. “Imagine if you had to navigate

Continue ReadingGet all users on board with great onboarding
Read more about the article Ads that don’t feel like ads – why app marketers choose native advertising

Ads that don’t feel like ads – why app marketers choose native advertising

  • Post author:Klaudia Maskiewicz
  • Post published:December 1, 2022
  • Post category:PERFORMANCE MARKETING

The best advertisements are the ones, people don’t perceive as advertisements: When consumers enjoy marketing messages rather than endure them, it’s

Continue ReadingAds that don’t feel like ads – why app marketers choose native advertising
Read more about the article 4 new Instagram ad tools app marketers should know about

4 new Instagram ad tools app marketers should know about

  • Post author:Klaudia Maskiewicz
  • Post published:November 24, 2022
  • Post category:CRM

Celebrities and users stopped the Tiktofication of Instagram,  but it’s obvious that the social network is still looking over to its rival. So it’s not that surprising

Continue Reading4 new Instagram ad tools app marketers should know about
Read more about the article How camouflaged ad fraudsters try to rob you off your marketing budget

How camouflaged ad fraudsters try to rob you off your marketing budget

  • Post author:Klaudia Maskiewicz
  • Post published:November 17, 2022
  • Post category:MOBILE INDUSTRY

Ad fraud is a serious problem for app publishers, and criminals steadily come up with new ways to rob you of

Continue ReadingHow camouflaged ad fraudsters try to rob you off your marketing budget
Read more about the article Learn the No. 1 skill to be successful on TikTok: Storytelling

Learn the No. 1 skill to be successful on TikTok: Storytelling

  • Post author:Klaudia Maskiewicz
  • Post published:November 10, 2022
  • Post category:CRM

What makes a successful TikTok video successful? Most of the times, it is a good story, meaning: a story that grabs the viewer’s attention, keeps people hooked

Continue ReadingLearn the No. 1 skill to be successful on TikTok: Storytelling
Read more about the article All you need to know about Apple’s latest App Store advertising antics

All you need to know about Apple’s latest App Store advertising antics

  • Post author:Klaudia Maskiewicz
  • Post published:November 3, 2022
  • Post category:CRM

Apple currently makes quite some headlines, caused by changes to the advertising business inside their App Store: With its new measures, it angered Meta

Continue ReadingAll you need to know about Apple’s latest App Store advertising antics
Read more about the article Master these 5 new ad features to become a TikTok marketing pro

Master these 5 new ad features to become a TikTok marketing pro

  • Post author:Klaudia Maskiewicz
  • Post published:October 27, 2022
  • Post category:PERFORMANCE MARKETING

For users, TikTok is very simple: There’s just video after video to watch. But for marketers, the social media platform offers a deep complexity that

Continue ReadingMaster these 5 new ad features to become a TikTok marketing pro
Read more about the article App marketing is changing – these 3 expert tips help you deal with it

App marketing is changing – these 3 expert tips help you deal with it

  • Post author:Klaudia Maskiewicz
  • Post published:October 20, 2022
  • Post category:PERFORMANCE MARKETING

A group of online marketing experts shared their knowledge and predictions on what online marketers should start, continue and stop doing, at the Mobile Growth Summit 2022

Continue ReadingApp marketing is changing – these 3 expert tips help you deal with it
Read more about the article Can performance marketing take over the job of brand marketing?

Can performance marketing take over the job of brand marketing?

  • Post author:Klaudia Maskiewicz
  • Post published:October 13, 2022
  • Post category:PERFORMANCE MARKETING

Look at his question: Can marketers drive brand recognition and customer loyalty with just performance marketing?” Can you tell why this question, posed on a podium at

Continue ReadingCan performance marketing take over the job of brand marketing?
Read more about the article These 8 gamification strategies will make your app super engaging

These 8 gamification strategies will make your app super engaging

  • Post author:Klaudia Maskiewicz
  • Post published:October 6, 2022
  • Post category:CRM

One of the most famous and successful gamifications in the app world is Duolingo, and rightly so: Users gain experience points, win virtual currency, set their own

Continue ReadingThese 8 gamification strategies will make your app super engaging
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Recent Posts

  • Get all users on board with great onboarding
    Get all users on board with great onboarding
    March 16, 2023/
    0 Comments
  • Ads that don’t feel like ads – why app marketers choose native advertising
    Ads that don’t feel like ads – why app marketers choose native advertising
    December 1, 2022/
    0 Comments
  • 4 new Instagram ad tools app marketers should know about
    4 new Instagram ad tools app marketers should know about
    November 24, 2022/
    0 Comments
  • How camouflaged ad fraudsters try to rob you off your marketing budget
    How camouflaged ad fraudsters try to rob you off your marketing budget
    November 17, 2022/
    0 Comments
  • Learn the No. 1 skill to be successful on TikTok: Storytelling
    Learn the No. 1 skill to be successful on TikTok: Storytelling
    November 10, 2022/
    0 Comments

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RECENT POSTS

  • Get all users on board with great onboarding
    Get all users on board with great onboarding
    March 16, 2023/
    0 Comments
  • Ads that don’t feel like ads – why app marketers choose native advertising
    Ads that don’t feel like ads – why app marketers choose native advertising
    December 1, 2022/
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