Get all users on board with great onboarding
When users have to register to use an app, it’s vital to get one thing right: the onboarding process. “Imagine if you had to navigate
When users have to register to use an app, it’s vital to get one thing right: the onboarding process. “Imagine if you had to navigate
The best advertisements are the ones, people don’t perceive as advertisements: When consumers enjoy marketing messages rather than endure them, it’s
Celebrities and users stopped the Tiktofication of Instagram, but it’s obvious that the social network is still looking over to its rival. So it’s not that surprising
Ad fraud is a serious problem for app publishers, and criminals steadily come up with new ways to rob you of
What makes a successful TikTok video successful? Most of the times, it is a good story, meaning: a story that grabs the viewer’s attention, keeps people hooked
Apple currently makes quite some headlines, caused by changes to the advertising business inside their App Store: With its new measures, it angered Meta
For users, TikTok is very simple: There’s just video after video to watch. But for marketers, the social media platform offers a deep complexity that
A group of online marketing experts shared their knowledge and predictions on what online marketers should start, continue and stop doing, at the Mobile Growth Summit 2022
Look at his question: Can marketers drive brand recognition and customer loyalty with just performance marketing?” Can you tell why this question, posed on a podium at
One of the most famous and successful gamifications in the app world is Duolingo, and rightly so: Users gain experience points, win virtual currency, set their own