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Read more about the article Fortify your digital marketing: How MMPs shield against ad fraud

Fortify your digital marketing: How MMPs shield against ad fraud

  • Post author:Klaudia Maskiewicz
  • Post published:September 28, 2023
  • Post category:MOBILE INDUSTRY

Ad fraud is rising, with an estimated 100 billion euros expected to be pilfered from digital marketing budgets in 2023.

Continue ReadingFortify your digital marketing: How MMPs shield against ad fraud
Read more about the article Crush Recession Fears With Our Ultimate Paid Marketing Checklist

Crush Recession Fears With Our Ultimate Paid Marketing Checklist

  • Post author:Klaudia Maskiewicz
  • Post published:September 21, 2023
  • Post category:ANALYTICS & ATTRIBUTION

With inflation ramping up costs and recessions haunting Europe, businesses are tightening their marketing budgets. The growth of digital ad spending, as reported by Insider Intelligence

Continue ReadingCrush Recession Fears With Our Ultimate Paid Marketing Checklist
Read more about the article Elevate Your Writing: Unleash Excellence with ChatGPT’s Power

Elevate Your Writing: Unleash Excellence with ChatGPT’s Power

  • Post author:Klaudia Maskiewicz
  • Post published:September 18, 2023
  • Post category:PERFORMANCE MARKETING

What do you think: How would ChatGPT rate the headline of this article? Test it yourself: Put the headline into the AI Tool together with the prompt

Continue ReadingElevate Your Writing: Unleash Excellence with ChatGPT’s Power
Read more about the article How AI content farms drain your ad budget

How AI content farms drain your ad budget

  • Post author:Klaudia Maskiewicz
  • Post published:August 24, 2023
  • Post category:MOBILE INDUSTRY

Content Farms are back and they are worse than ever - thanks to Artificial Intelligence. There are now hundreds of websites which host AI generated content

Continue ReadingHow AI content farms drain your ad budget
Read more about the article Cultural Relevance vs. Financial Woes: Twitter’s Crisis and Meta’s opportunity

Cultural Relevance vs. Financial Woes: Twitter’s Crisis and Meta’s opportunity

  • Post author:Klaudia Maskiewicz
  • Post published:August 10, 2023
  • Post category:MOBILE INDUSTRY

To understand the unfolding battle between Twitter (now “X”) and Meta’s clone Threads, you need to know that Twitter never really was a mass social

Continue ReadingCultural Relevance vs. Financial Woes: Twitter’s Crisis and Meta’s opportunity
Read more about the article Europe’s DMA law: Big Tech meets Party Pooper

Europe’s DMA law: Big Tech meets Party Pooper

  • Post author:Klaudia Maskiewicz
  • Post published:July 27, 2023
  • Post category:MOBILE INDUSTRY

The US, China and the EU have a digital party. US: „I’ll bring innovation.“; China: „I’ll copy them.”; EU: “And I’ll bring the regulation.”

Continue ReadingEurope’s DMA law: Big Tech meets Party Pooper
Read more about the article 5 reasons a data hub boosts your marketing efficiency

5 reasons a data hub boosts your marketing efficiency

  • Post author:Klaudia Maskiewicz
  • Post published:July 13, 2023
  • Post category:CRM

Marketers handle lots and lots of data – and often it’s too much. That is why experienced marketing companies rely on so-called data hubs that collect

Continue Reading5 reasons a data hub boosts your marketing efficiency
Read more about the article Testing TikTok’s AI Video Script Generator

Testing TikTok’s AI Video Script Generator

  • Post author:Klaudia Maskiewicz
  • Post published:June 29, 2023
  • Post category:MOBILE INDUSTRY

TikTok released an AI video script generator in their creative suite: You just select the industry, enter the product’s name, a description, a few keywords and decide

Continue ReadingTesting TikTok’s AI Video Script Generator
Read more about the article Make the most out of seasonal app marketing in 5 easy steps

Make the most out of seasonal app marketing in 5 easy steps

  • Post author:Klaudia Maskiewicz
  • Post published:June 15, 2023
  • Post category:ASO

When Halloween comes closer, pumpkins not only show up on verandas but on logos in the app stores as well. And not only that

Continue ReadingMake the most out of seasonal app marketing in 5 easy steps
Read more about the article How to prepare for the AI content tsunami

How to prepare for the AI content tsunami

  • Post author:Klaudia Maskiewicz
  • Post published:June 1, 2023
  • Post category:PERFORMANCE MARKETING

Doing research with AI tools is like handing off a task to a 14-year-old intern. You need to spell out exactly what you want

Continue ReadingHow to prepare for the AI content tsunami
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Recent Posts

  • Fortify your digital marketing: How MMPs shield against ad fraud
    Fortify your digital marketing: How MMPs shield against ad fraud
    September 28, 2023/
    0 Comments
  • Crush Recession Fears With Our Ultimate Paid Marketing Checklist
    Crush Recession Fears With Our Ultimate Paid Marketing Checklist
    September 21, 2023/
    0 Comments
  • Elevate Your Writing: Unleash Excellence with ChatGPT’s Power
    Elevate Your Writing: Unleash Excellence with ChatGPT’s Power
    September 18, 2023/
    0 Comments
  • How AI content farms drain your ad budget
    How AI content farms drain your ad budget
    August 24, 2023/
    0 Comments
  • Cultural Relevance vs. Financial Woes: Twitter’s Crisis and Meta’s opportunity
    Cultural Relevance vs. Financial Woes: Twitter’s Crisis and Meta’s opportunity
    August 10, 2023/
    0 Comments

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RECENT POSTS

  • Fortify your digital marketing: How MMPs shield against ad fraud
    Fortify your digital marketing: How MMPs shield against ad fraud
    September 28, 2023/
    0 Comments
  • Crush Recession Fears With Our Ultimate Paid Marketing Checklist
    Crush Recession Fears With Our Ultimate Paid Marketing Checklist
    September 21, 2023/
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