TikTok ban looms: Brace for the impending digital iron curtain
If TikTok were to livestream a show focused on discussions about the potential ban of the popular social media app, it would undoubtedly captivate the attention
How Google lets you spy on your competition
Marketers, watch out: Google launched its new Ads Transparency Center and grants insights into all ads that are distributed via Google Search and Display as well as YouTube.
TikTok company pushes new social media app Lemon8 – will this work?
Did you recently hear the claim along the lines “If Instagram and Pinterest had a baby, it would be Lemon8”? If you have, you are most probably
How to deal with your AI trust issues
Before we dive into the world of AI for marketing, let me assure you that this introduction was not written by AI. While AI has come
Meta wants money (not just data): How will this play out?
Meta’s blue checkmark won’t be free anymore: Instagram and Facebook users in the US now have to pay to get a verified badge which signals
Get all users on board with great onboarding
When users have to register to use an app, it’s vital to get one thing right: the onboarding process. “Imagine if you had to navigate
Ads that don’t feel like ads – why app marketers choose native advertising
The best advertisements are the ones, people don’t perceive as advertisements: When consumers enjoy marketing messages rather than endure them, it’s
4 new Instagram ad tools app marketers should know about
Celebrities and users stopped the Tiktofication of Instagram, but it’s obvious that the social network is still looking over to its rival. So it’s not that surprising
How camouflaged ad fraudsters try to rob you off your marketing budget
Ad fraud is a serious problem for app publishers, and criminals steadily come up with new ways to rob you of
Learn the No. 1 skill to be successful on TikTok: Storytelling
What makes a successful TikTok video successful? Most of the times, it is a good story, meaning: a story that grabs the viewer’s attention, keeps people hooked