Climb the Optimization Pyramid to reach TikTok’s full app marketing potential
TikTok has risen to be an important player in the app marketing world. To fully use the potential of this video platform, you need to understand the basics
How Europe’s new DMA rule could affect app marketing
Some see dramatic changes for the app economy, others a long overdue regulation of Big Tech. The digital world is arguing about the new EU initiatives
These two challenges weigh heavily on MMPs
A Mobile Measurement Partner (MMP) is essential for your app marketing since it lets you centrally manage your advertising. However, the app marketing world
Why you should customize your MMP – and how
Attribution tracking can be a science of its own, which is why there are Mobile Measurement Partners (MMP) to help you organize it
How to coordinate your team when implementing an attribution tracking tool
The more you know about your users, the better you can optimize your app marketing. One key component here is attribution to track people’s actions.
TikTok’s just good for brand building? If you think so, read this
TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?
These 3 diagrams will help you understand the difference between CDP, CRM and DMP
To be successful in the app market, you have to know how to handle your data. Extracting insights from all these numbers will significantly improve your strategies
Unify data streams with a CDP to optimize your app marketing
Data is everywhere. In fact, there is so much data that the real problem isn’t gathering but managing it, making sense of it, and actually putting it into good use.
It’s the end of the attribution world as we know it (and we feel fine)
Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently
What the SKAd? The basic concepts of Apple’s SKAdNetwork
About one year ago Apple shook the app marketing world: With the release of iOS 14.5 the company introduced new privacy rules which let users decide if they allow apps