Klaudia Maskiewicz

These two challenges weigh heavily on MMPs

29. Juli 2022

A Mobile Measurement Partner (MMP) is essential for your app marketing since it lets you centrally manage your advertising. However, the app marketing world

Why you should customize your MMP – and how

21. Juli 2022

Attribution tracking can be a science of its own, which is why there are Mobile Measurement Partners (MMP) to help you organize it

How to coordinate your team when implementing an attribution tracking tool

15. Juli 2022

The more you know about your users, the better you can optimize your app marketing. One key component here is attribution to track people’s actions.

TikTok’s just good for brand building? If you think so, read this

7. Juli 2022

TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?

These 3 diagrams will help you understand the difference between CDP, CRM and DMP

30. Juni 2022

To be successful in the app market, you have to know how to handle your data. Extracting insights from all these numbers will significantly improve your strategies

Unify data streams with a CDP to optimize your app marketing

23. Juni 2022

Data is everywhere. In fact, there is so much data that the real problem isn’t gathering but managing it, making sense of it, and actually putting it into good use.

It’s the end of the attribution world as we know it (and we feel fine)

2. Juni 2022

Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently

What the SKAd? The basic concepts of Apple’s SKAdNetwork

25. Mai 2022

About one year ago Apple shook the app marketing world: With the release of iOS 14.5 the company introduced new privacy rules which let users decide if they allow apps

Follow these 9 time-tested steps to implement a winning retention strategy

19. Mai 2022

A customer retention strategy reduces user churn and is key for making your app profitable. Though setting up such a strategy is easier said than done

Make your push notifications extra-charming – by dividing users into groups

12. Mai 2022

What would you rather receive in your physical mailbox: a travel prospect highlighting your favorite sorts of trips or a mass-produced leaflet featuring holiday proposals