Fortify your digital marketing: How MMPs shield against ad fraud
Ad fraud is rising, with an estimated 100 billion euros expected to be pilfered from digital marketing budgets in 2023.
Crush Recession Fears With Our Ultimate Paid Marketing Checklist
With inflation ramping up costs and recessions haunting Europe, businesses are tightening their marketing budgets. The growth of digital ad spending, as reported by Insider Intelligence
Elevate Your Writing: Unleash Excellence with ChatGPT’s Power
What do you think: How would ChatGPT rate the headline of this article? Test it yourself: Put the headline into the AI Tool together with the prompt
How AI content farms drain your ad budget
Content Farms are back and they are worse than ever - thanks to Artificial Intelligence. There are now hundreds of websites which host AI generated content
Cultural Relevance vs. Financial Woes: Twitter’s Crisis and Meta’s opportunity
To understand the unfolding battle between Twitter (now “X”) and Meta’s clone Threads, you need to know that Twitter never really was a mass social
Europe’s DMA law: Big Tech meets Party Pooper
The US, China and the EU have a digital party. US: „I’ll bring innovation.“; China: „I’ll copy them.”; EU: “And I’ll bring the regulation.”
5 reasons a data hub boosts your marketing efficiency
Marketers handle lots and lots of data – and often it’s too much. That is why experienced marketing companies rely on so-called data hubs that collect
Testing TikTok’s AI Video Script Generator
TikTok released an AI video script generator in their creative suite: You just select the industry, enter the product’s name, a description, a few keywords and decide
Make the most out of seasonal app marketing in 5 easy steps
When Halloween comes closer, pumpkins not only show up on verandas but on logos in the app stores as well. And not only that
How to prepare for the AI content tsunami
Doing research with AI tools is like handing off a task to a 14-year-old intern. You need to spell out exactly what you want