Wie die erfolgreiche Integration von Product Analytics in die mobile Marketing Strategie gelingt
April 23, 2020
Webinar Recap: Hier lest Ihr die Zusammenfassung unseres Webinars mit Mixpanel und Bankin’
ANALYTICS & ATTRIBUTION
Wie gelingt Mobile Marketing mit qualitativen Product Analytics?
März 17, 2020
Mit qualitativen Daten das Produktmarketing von mobilen Apps optimieren. So gelingt es
How to avoid pitfalls working with your data warehouse
September 15, 2019
In the third and last part of the Customlytics data warehouse series, I like to finally talk about the daily routines of managing a data warehouse
The Why, When, How and Whom of Data Warehousing
Juni 11, 2019
We think a data warehouse has required the asset to stay competitive and cope with the increasing amount of information. Further, the latest developments
Should you invest in a data warehouse?
April 11, 2019
The big question is, why do you need a data warehouse? It’s a time saver and makes you efficient and allows you to scale analytics
What is the motivation behind mobile ad fraud?
Februar 15, 2019
As app technology advances, so are ways of cheating the system and wasting advertisers campaign budgets on fake app installs. According to Adjust
Cross-Device Matching of Web and App Data
Dezember 12, 2018
Consumers jump from one device to another, interacting across apps and websites. Recognizing users across multiple channels, devices, and touchpoints
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