ANALYTICS & ATTRIBUTION

How Europe’s new DMA rule could affect app marketing

August 4, 2022

Some see dramatic changes for the app economy, others a long overdue regulation of Big Tech. The digital world is arguing about the new EU initiatives

These two challenges weigh heavily on MMPs

July 29, 2022

A Mobile Measurement Partner (MMP) is essential for your app marketing since it lets you centrally manage your advertising. However, the app marketing world

Why you should customize your MMP – and how

July 21, 2022

Attribution tracking can be a science of its own, which is why there are Mobile Measurement Partners (MMP) to help you organize it

How to coordinate your team when implementing an attribution tracking tool

July 15, 2022

The more you know about your users, the better you can optimize your app marketing. One key component here is attribution to track people’s actions

Meetup Recap: Rethinking marketing frameworks with the Marketing Master Map

March 31, 2021

Catch up with our recent virtual meetup and learn more about mobile growth strategies in 2021 from our CEO Christian Eckhardt and Peggy Anne Salz.

Customlytics Marketing Master Map: A blueprint for sustainable mobile growth

February 24, 2021

We wanted to help them with the first-ever holistic marketing framework: the Marketing Master Map. Customlytics’ blueprint for mobile marketers to plan their full-stack marketing

Deep linking guide to master mobile marketing

January 12, 2021

We want to introduce you to our new deep linking eBook that surges as a learning resource for all marketing managers and product managers to get a better understanding of the concept of deep linking

5 tips for adapting your app marketing strategy to data compliance – and gain user’s trust

December 17, 2020

We give you 5 practical tips on how to adapt your app marketing strategy and make it compliant with data protection laws

The technical marketing infrastructure as a key factor for promoting apps successfully with mobile analytics and tracking

December 10, 2020

We have compiled a summary of this keynote to introduce mobile marketers to the power of the right technical infrastructure and all the opportunities that come along when they get their marketing tech stack right from the start