Webinar Recap: How to integrate product analytics in your app marketing strategy
April 23, 2020
Learn about our recent product analytics webinar with speakers from Mixpanel and Bankin’ discussing how marketing and product data
ANALYTICS & ATTRIBUTION
Using product analytics to inform data-driven app marketing strategies
March 17, 2020
In this article, we will outline a few ways in which we can use product analytics to serve mobile marketing purposes. More specifically
How to avoid pitfalls working with your data warehouse
September 15, 2019
In the third and last part of the Customlytics data warehouse series, I like to finally talk about the daily routines of managing a data warehouse
The Why, When, How and Whom of Data Warehousing
June 11, 2019
We think a data warehouse has required the asset to stay competitive and cope with the increasing amount of information. Further, the latest developments
Should you invest in a data warehouse?
April 11, 2019
The big question is, why do you need a data warehouse? It’s a time saver and makes you efficient and allows you to scale analytics
What Is The Motivation Behind Mobile Ad Fraud?
February 15, 2019
As app technology advances, so are ways of cheating the system and wasting advertisers campaign budgets on fake app installs. According to Adjust
Cross-Device Matching of Web and App Data
December 12, 2018
Consumers jump from one device to another, interacting across apps and websites. Recognizing users across multiple channels, devices, and touchpoints
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