App Marketing Blog
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TikTok company pushes new social media app Lemon8 – will this work?
Did you recently hear the claim along the lines “If Instagram and Pinterest had a baby, it would be Lemon8”?
If you have, you are most probably
How to deal with your AI trust issues
Before we dive into the world of AI for marketing, let me assure you that this introduction was not written by AI. While AI has come
Meta wants money (not just data): How will this play out?
Meta’s blue checkmark won’t be free anymore: Instagram and Facebook users in the US now have to pay to get a verified badge which signals
Get all users on board with great onboarding
When users have to register to use an app, it’s vital to get one thing right: the onboarding process. “Imagine if you had to navigate
Ads that don’t feel like ads – why app marketers choose native advertising
The best advertisements are the ones, people don’t perceive as advertisements: When consumers enjoy marketing messages rather than endure them, it’s
4 new Instagram ad tools app marketers should know about
Celebrities and users stopped the Tiktofication of Instagram, but it’s obvious that the social network is still looking over to its rival. So it’s not that surprising
How camouflaged ad fraudsters try to rob you off your marketing budget
Ad fraud is a serious problem for app publishers, and criminals steadily come up with new ways to rob you of
Learn the No. 1 skill to be successful on TikTok: Storytelling
What makes a successful TikTok video successful? Most of the times, it is a good story, meaning: a story that grabs the viewer’s attention, keeps people hooked
All you need to know about Apple’s latest App Store advertising antics
Apple currently makes quite some headlines, caused by changes to the advertising business inside their App Store: With its new measures, it angered Meta
Master these 5 new ad features to become a TikTok marketing pro
For users, TikTok is very simple: There’s just video after video to watch. But for marketers, the social media platform offers a deep complexity that