Rodolphe Helderwerdt– App Marketing Consultant Apple Search Ads (ASA) is running the game on the App Store when it comes to engaging with your iOS users searching for mobile apps. And as a mobile marketer for iOS, you will most likely know what Apple Search
Linda Harnisch– Communications & Content Manager We’re excited to share with you a comprehensive 2020 calendar of mobile, app marketing and digital events, and conferences across Europe. Prepare yourself for yet another great year of networking, community building and discovering the latest strategies and techniques
Binh Dang – App Marketing Manager at Customlytics App store optimization, or ASO, is widely known as organic growth’s best bet as it costs less and creates more impact. Yet, it’s too often carried out in a “tweaking” fashion, which isn’t the most sustainable and
Bayarmaa Lkhagva– Operations & Communications Manager In partnership with our friends from MoEnage, we hosted a Growth Mixer at Soho House discussing best practices in user segmentation and automation in order to deliver a personalized mobile experience to mobile app users. Big shoutout to everyone
Martin Schneider – Big Data Engineer at Customlytics In the third and last part of the Customlytics data warehouse series, I like to finally talk about the daily routines of managing a data warehouse. Previously to this article, we encouraged you why to invest in
“The work of improving user sentiment will become more demanding as developers need to keep an eye out and be ready to adapt all the time.” – Binh Dang & Linda Harnisch As announced in May during the Google I/O Developer Conference, Google had been rethinking how
“Switching to a cloud solution allows even small companies to build a scalable data warehouse.” – Martin Schneider In our last blog post, we spoke about why it’s a good idea to think about investing in a data warehouse. In case you haven’t we recommend
“Keep your event attendees at the centre of everything you do.” – Linda Harnisch Have you ever considered hosting your own mobile event? If you’re just getting started, we’ll give you the scoop on how to organise an (educational) event for the mobile industry and
“A data warehouse serves as a source of truth for your company.” – Martin Schneider Every big company has it and is proud of having it, and speaks about it: a data warehouse. Such as Lyft Engineering Blog, Netflix, Spotify and Airbnb. The big question is, why do you need a data warehouse? It’s
“Arcade and Stadia are about to become the two biggest gaming platforms.” –Rodolphe Helderwerdt Spring has just sprung and both Apple and Google started the season with huge announcements that might change the gaming industry. Arcade and Stadia are about to become the two biggest
