“The work of improving user sentiment will become more demanding as developers need to keep an eye out and be ready to adapt all the time.” – Binh Dang & Linda Harnisch As announced in May during the Google I/O Developer Conference, Google had been rethinking how
“Switching to a cloud solution allows even small companies to build a scalable data warehouse.” – Martin Schneider In our last blog post, we spoke about why it’s a good idea to think about investing in a data warehouse. In case you haven’t we recommend
“Keep your event attendees at the centre of everything you do.” – Linda Harnisch Have you ever considered hosting your own mobile event? If you’re just getting started, we’ll give you the scoop on how to organise an (educational) event for the mobile industry and
“A data warehouse serves as a source of truth for your company.” – Martin Schneider Every big company has it and is proud of having it, and speaks about it: a data warehouse. Such as Lyft Engineering Blog, Netflix, Spotify and Airbnb. The big question is, why do you need a data warehouse? It’s
“Arcade and Stadia are about to become the two biggest gaming platforms.” –Rodolphe Helderwerdt Spring has just sprung and both Apple and Google started the season with huge announcements that might change the gaming industry. Arcade and Stadia are about to become the two biggest
Google has announced to push for a standardisation of app icons in the Google Play Store in order to improve the overall store experience. Is your app icon ready for this recent adjustment? Drop us a line via email if you’re not sure and want
Exciting news for app marketers are on the horizon. Today, we discovered a new tab on the Google Play Console that will be a turning point for your localization strategy: Custom Store Listings. Source: Google Play Console What did Google introduce here? Currently Google supports
As app technology advances, so are ways of cheating the system and wasting advertisers campaign budgets on fake app installs. According to Adjust, the rate of fake app-installs, clicks, attributions and other mobile scams doubled in the past year alone. Mobile ad fraud has gained
Consumers jump from one device to another, interacting across apps and websites. Recognizing users across multiple channels, devices, and touchpoints, then stitching that information into a full dimensional profile is tricky. Understanding customer identity becomes a key point in every marketing strategy. The Situation Probably
Looking for ways to improve your Google Play Store appearance? One question to ask yourself is this: Are you making full use of HTML rich formatting and emojis on your app product page? In this article we will show you how to take your ASO
