App Marketing Blog
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Cultural Relevance vs. Financial Woes: Twitter’s Crisis and Meta’s opportunity
To understand the unfolding battle between Twitter (now “X”) and Meta’s clone Threads, you need to know that Twitter never really was a mass social
Europe’s DMA law: Big Tech meets Party Pooper
The US, China and the EU have a digital party. US: „I’ll bring innovation.“; China: „I’ll copy them.”; EU: “And I’ll bring the regulation.”
5 reasons a data hub boosts your marketing efficiency
Marketers handle lots and lots of data – and often it’s too much. That is why experienced marketing companies rely on so-called data hubs that collect
Testing TikTok’s AI Video Script Generator
TikTok released an AI video script generator in their creative suite: You just select the industry, enter the product’s name, a description, a few keywords and decide
Make the most out of seasonal app marketing in 5 easy steps
When Halloween comes closer, pumpkins not only show up on verandas but on logos in the app stores as well. And not only that
How to prepare for the AI content tsunami
Doing research with AI tools is like handing off a task to a 14-year-old intern. You need to spell out exactly what you want
TikTok ban looms: Brace for the impending digital iron curtain
If TikTok were to livestream a show focused on discussions about the potential ban of the popular social media app, it would undoubtedly captivate the attention
How Google lets you spy on your competition
Marketers, watch out: Google launched its new Ads Transparency Center and grants insights into all ads that are distributed via Google Search and Display as well as YouTube.
TikTok company pushes new social media app Lemon8 – will this work?
Did you recently hear the claim along the lines “If Instagram and Pinterest had a baby, it would be Lemon8”?
If you have, you are most probably
How to deal with your AI trust issues
Before we dive into the world of AI for marketing, let me assure you that this introduction was not written by AI. While AI has come