App Marketing Blog
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How Europe’s new DSA rule could affect app marketing
The European Union’s law initiatives for the digital world are one of the „most sweeping legislation in years“, according to none other than former US president Barack Obama
How to align marketing and product teams? Get a therapist
Product teams need marketing teams, otherwise no one will know about the products, and marketing teams need product teams, otherwise there are no stories to tell.
Climb the Optimization Pyramid to reach TikTok’s full app marketing potential
TikTok has risen to be an important player in the app marketing world. To fully use the potential of this video platform, you need to understand the basics
How Europe’s new DMA rule could affect app marketing
Some see dramatic changes for the app economy, others a long overdue regulation of Big Tech. The digital world is arguing about the new EU initiatives
These two challenges weigh heavily on MMPs
A Mobile Measurement Partner (MMP) is essential for your app marketing since it lets you centrally manage your advertising. However, the app marketing world
Why you should customize your MMP – and how
Attribution tracking can be a science of its own, which is why there are Mobile Measurement Partners (MMP) to help you organize it
How to coordinate your team when implementing an attribution tracking tool
The more you know about your users, the better you can optimize your app marketing. One key component here is attribution to track people’s actions.
TikTok’s just good for brand building? If you think so, read this
TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?
These 3 diagrams will help you understand the difference between CDP, CRM and DMP
To be successful in the app market, you have to know how to handle your data. Extracting insights from all these numbers will significantly improve your strategies
Unify data streams with a CDP to optimize your app marketing
Data is everywhere. In fact, there is so much data that the real problem isn’t gathering but managing it, making sense of it, and actually putting it into good use.
