App Marketing Blog
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Be smart and prove your marketing success with a control group
Imagine, you launched a campaign and sales are going through the roof but you can’t prove to anyone that this was actually your work
5 advanced methods for shopping apps to get active and loyal customers
When someone downloads your online shopping app, you need to get them hooked, keep them active and transform them into loyal customers. As our partner
Gain active and loyal online shoppers with 5 fundamental strategies
Selling online has become vital to maintain market shares, especially on mobile: 80% of people who shop in a physical store, use their phones
Android 13 clones iOS push permissions and separates SDKs from apps
The new Android 13 nicknamed ‘Tiramisu’ is being rolled out at the moment. App marketers should know about these two changes
How Europe’s new DSA rule could affect app marketing
The European Union’s law initiatives for the digital world are one of the „most sweeping legislation in years“, according to none other than former US president Barack Obama
How to align marketing and product teams? Get a therapist
Product teams need marketing teams, otherwise no one will know about the products, and marketing teams need product teams, otherwise there are no stories to tell.
Climb the Optimization Pyramid to reach TikTok’s full app marketing potential
TikTok has risen to be an important player in the app marketing world. To fully use the potential of this video platform, you need to understand the basics
How Europe’s new DMA rule could affect app marketing
Some see dramatic changes for the app economy, others a long overdue regulation of Big Tech. The digital world is arguing about the new EU initiatives
These two challenges weigh heavily on MMPs
A Mobile Measurement Partner (MMP) is essential for your app marketing since it lets you centrally manage your advertising. However, the app marketing world
Why you should customize your MMP – and how
Attribution tracking can be a science of its own, which is why there are Mobile Measurement Partners (MMP) to help you organize it
