App Marketing Blog
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Data Privacy in Mobile Marketing: Contradictory or Complementary?
Data protection is one of Germany’s fundamental rights. For a long time, however, the main focus of mobile app users was not on this. In the early years of mobile
Why TikTok’s new ad formats are beneficial for your business
TikTok is continuously releasing new features that can be leveraged by Marketers as it’s turning into the most innovative place for ads among marketers. Just a few weeks ago, the app delivered yet another new feature out of beta that is assisting with overcoming the gap between influencer marketing and traditional paid ads.
Exclusive insights into working in ASO at one of Europe’s leading mobile technology and marketing consultancies
App Store Optimization is one of our most popular services clients ask us to support them with. Just publishing an app to the app stores doesn’t do the trick for a high visibility and conversion rate (CVR)
iOS 15 – Here’s what to know for mobile marketers
With major privacy changes in 14.5 early this year, Apple shook up the app economy. Mobile marketers have been facing challenges on how to adapt their app marketing strategy in regards to UA
The benefits and best practices of latest iOS A/B Testing & App Store Optimization
With Apple’s introduction of A/B testing and in-app events to the App Store, the improvements to the App Store will have some enticing results for developers
Why mobile users are addicted to Story Ads
At this point, marketers have taken notice of this trend and will continue to leverage it to their advantage. The question is: What makes this content so popular, easily digestible, yet valuable content in order to leverage it?
Webinar Recap: How to Master ASO in 2021
In a recent webinar from Customlytics, AppTweak and Adjust, marketing leaders shared the latest app store optimization (ASO) strategies with an international audience
Apple’s ATT requirements come into effect: Here’s what we know so far
With the upcoming public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5, all apps must use the AppTrackingTransparency framework to request the user’s permission to track them or to access their device’s advertising identifier
Meetup Recap: Rethinking marketing frameworks with the Marketing Master Map
Recently, we have published the Marketing Master Map, our new developed growth framework that supports mobile marketers in their day-to-day work to plan their full-stack mobile marketing
Customlytics Marketing Master Map: A blueprint for sustainable mobile growth
We wanted to help them with the first-ever holistic marketing framework: the Marketing Master Map. Customlytics’ blueprint for mobile marketers to plan their full-stack marketing
