App Marketing Blog
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Should you invest in a data warehouse?
The big question is, why do you need a data warehouse? It’s a time saver and makes you efficient and allows you to scale analytics
Apple & Google: The game changers?
Within only 1 week, Apple and Google have announced a complete revolution for the gaming industry. Which of those two big tech company will
Google to push for App icon standardisation
Google has announced to push for a standardisation of app icons in the Google Play Store in order to improve the overall store experience
Custom Store Listings coming to Google Play Store
Exciting news for app marketers are on the horizon. Today, we discovered a new tab on the Google Play Console that will be a turning point for your
What is the motivation behind mobile ad fraud?
As app technology advances, so are ways of cheating the system and wasting advertisers campaign budgets on fake app installs. According to Adjust
Cross-Device Matching of Web and App Data
Consumers jump from one device to another, interacting across apps and websites. Recognizing users across multiple channels, devices, and touchpoints
