Attribution tracking is crucial for the success of your app marketing campaign, as it determines which strategies lead to app installs. Without it, you’re left guessing
With inflation ramping up costs and recessions haunting Europe, businesses are tightening their marketing budgets. The growth of digital ad spending, as reported by Insider Intelligence
A Mobile Measurement Partner (MMP) is essential for your app marketing since it lets you centrally manage your advertising. However, the app marketing world
Attribution tracking can be a science of its own, which is why there are Mobile Measurement Partners (MMP) to help you organize it
The more you know about your users, the better you can optimize your app marketing. One key component here is attribution to track people’s actions.
About one year ago Apple shook the app marketing world: With the release of iOS 14.5 the company introduced new privacy rules which let users decide if they allow apps
Recently, we have published the Marketing Master Map, our new developed growth framework that supports mobile marketers in their day-to-day work to plan their full-stack mobile marketing
We wanted to help them with the first-ever holistic marketing framework: the Marketing Master Map. Customlytics’ blueprint for mobile marketers to plan their full-stack marketing
We want to introduce you to our new deep linking eBook that surges as a learning resource for all marketing managers and product managers to get a better understanding of the concept of deep linking
In unserem Partner Post für Business of Apps verraten wir es Euch! Wir geben Euch 5 praktische Tipps, wie Ihr Eure App-Marketing-Strategie anpasst und datenschutzkonform
