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evta

How TikTok’s new EVTA metric changes the attribution game

20. Dezember 2023

Attribution tracking is crucial for the success of your app marketing campaign, as it determines which strategies lead to app installs. Without it, you’re left guessing

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RECENT POSTS

  • Hooked in 1 Minute: Designing Mobile Onboarding That Retains Users
    Hooked in 1 Minute: Designing Mobile Onboarding That Retains Users
    16. September 2026/
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  • Bridging the Post-Install Chasm: How to Use CPPs and Deep Linking for Contextual Acquisition
    Bridging the Post-Install Chasm: How to Use CPPs and Deep Linking for Contextual Acquisition
    14. Juli 2026/
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