How TikTok’s new EVTA metric changes the attribution game
Attribution tracking is crucial for the success of your app marketing campaign, as it determines which strategies lead to app installs. Without it, you’re left guessing
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Attribution tracking is crucial for the success of your app marketing campaign, as it determines which strategies lead to app installs. Without it, you’re left guessing
It’s Christmas Time and wise app marketers are now executing their pre-planned seasonal campaign strategy. However, some still miss significant opportunities in the period after Christmas Eve
Experienced marketers know that personalized messages are more charming than generic ones. Yet, crafting tailor-made texts for segmented user groups is more complex and takes