We are Customlytics

We are a Berlin-based full-stack mobile technology and marketing consultancy. We cover topics from tracking, analytics, mobile CRM and deeplinking, to ASO, UI & UX design and performance marketing.

Meet the team

Founded in 2016 by Raul and Christian, Customlytics has grown to be a diverse crew full of international flavor. Our team is made up of data & analytics addicts, to technology experts, design buffs and content enthusiasts. It takes a range of know-how, experience and personalities to provide the best guidance for our clients across the spectrum of mobile app marketing. We help apps grow and our team culture is no exception. Our focus is to develop talent and to nurture the next experts in the field of mobile app marketing.

We’re driven by our diverse teammates and their broad insights from a range of industries. That’s how we create ideas, stay curious and motivated to deliver measurable business value. Every deeplinking concept we create, tracking setup we build or App Store video we design is tied to that objective.

Management

Christian Eckhardt

CEO / CO-FOUNDER

Raul Truckenbrodt

COO / CO-FOUNDER

Martina Bisegna

CCO

Consulting

Adrian Kasprzak

Mobile CRM Specialist

Aleksandra Maskiewicz

Trainee App Marketing

Alicja Fijalkowska

MarTech Associate

Angelika Kucinska

Paid Media Associate

Benjamin Smolka

Marketing Consultant

Bhagyashree Vyas

Paid Media Specialist

Clif Vogler

ASO SPECIALIST

Giselle Silvestre

App Marketing Consultant

Julia Maciejczuk

Junior App Marketing Manager

Laura Spikermann

Client Services Lead

Marian Redecker

Associate Marketing Consultant

Mario König

App Marketing Manager

Noah Greuter

Junior App Marketing Manager

Patryk Kucharzewski

Trainee App Marketing

Paul Stoliar

Junior ASO Manager

Piero Lopalco

MOBILE CRM SPECIALIST

Prerna Singh

Marketing Intern

Samet Durgun

Senior Paid Media Specialist

Sarah Lünsmann

MarTech & Product Lead

Xinyi Hu

PAID MEDIA ASSOCIATE

Design

Adam Napoli

SENIOR GRAPHIC DESIGNER

Josefine Hernes

JUNIOR GRAPHIC DESIGNER

Leonie Schmidt

JUNIOR GRAPHIC DESIGNER

Nora Salvi

Senior GRAPHIC DESIGNER

Marketing & Events

Alexander Bihn

Junior Communications Manager

Anna Priester

Content Marketing Manager

Linda Harnisch

COMMUNICATIONS LEAD

Business Intelligence

Giovanni Natale

JUNIOR DATA ENGINEER

Maartje Eijlander

BUSINESS INTELLIGENCE LEAD

Srikanth Roopa

DATA ENGINEER

Operations

Michael Löper

JUNIOR OFFICE MANAGER

Martin Holte

OPERATIONS MANAGER

Sonja Fatehi

Junior Recruiter

Ulrike Drohns

BUSINESS DEVELOPMENT MANAGER

Our milestones

2015
IDEA

The fundamental idea of launching a boutique consultancy, focussing on mobile marketing technology and analytics is born. Christian and Raul are shaking up Delivery Hero’s app marketing at that time.​
2016
INCORPORATION

Christian and Raul officially register the company called Customlytics on the 10th of May, 2016 (one day after Christian’s 22nd birthday). They start off working from Raul’s home but soon move to their first “proper” office, a small room in a co-working space next to Potsdamer Platz.
2017
NEW OFFICE IN PRENZLAUER BERG

The Customlytics business gains traction and popularity for the unique combination of mobile marketing & technology knowledge. Christian and Raul take action and set the foundation for a bigger team by renting out a larger office at Schönhauser Allee by the end of 2017.
2018
TEAM GROWTH

Recruiting is in full swing. By the end of 2018, Customlytics has already grown to 11 team members in all areas of Consulting, Operations as well as Business Development. More clients are added to the portfolio and soon enough, office space is running out! The office hunt has begun yet again.
2019
ACCELERATED GROWTH AND BIGGER OFFICE SPACE

The company moves into a bigger office at the beginning of the year and adds more members to the team. The graphics design department is expanded with UX and UI experts. Our first mobile marketing conference is happening (Mobile Education Day) and by the end of Q3, team lunches are already becoming difficult to manage in the office that the company moved into just a few months ago.
2020
BIG SUCCESS DESPITE GLOBAL PANDEMIC

An unexpected crazy year dominated by a worldwide pandemic. Nevertheless, Customlytics records the most successful financial year in the history of the company. This is due to the acquisition of the leading mobile tracking agency mscale.io, as well as continued rapid growth in new clients (+50%) and employees (+20). The next office move is inevitable - towards the end of the year, Customlytics opens yet again another office in Prenzlauer Berg.
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