We are Customlytics

We are a Berlin-based full-stack mobile technology and marketing consultancy. We cover topics from tracking, analytics, mobile CRM and deeplinking, to ASO, UI & UX design and performance marketing.

Meet the team

Founded in 2016 by Raul and Christian, Customlytics has grown to be a diverse crew full of international flavor. Our team is made up of data & analytics addicts, to technology experts, design buffs and content enthusiasts. It takes a range of know-how, experience and personalities to provide the best guidance for our clients across the spectrum of mobile app marketing. We help apps grow and our team culture is no exception. Our focus is to develop talent and to nurture the next experts in the field of mobile app marketing.

We’re driven by our diverse teammates and their broad insights from a range of industries. That’s how we create ideas, stay curious and motivated to deliver measurable business value. Every deep linking concept we create, tracking setup we build or App Store video we design is tied to that objective.

Christian Eckhardt

CEO / Co-founder

Raul Truckenbrodt

COO / Co-founder

Martina Bisegna


Laura Spikermann

Client Services Lead

Alexander Dominik

Performance Marketing Lead

Adam Griffiths

Marketing Tech Lead

Nora Salvi

Design Lead

Linda Harnisch

Communications Lead

Maartje Eijlander

Business Intelligence Lead

Sascha Biedermann

Head of HR

Adrian Kasprzak

Mobile CRM Lead

Piero Lopalco

Mobile CRM Specialist

Clif Vogler

ASO Specialist

Giselle Silvestre

App Marketing Consultant

Marian Redecker

Marketing Consultant

Mihaela Hansen

Associate Marketing Consultant

Vanessa List

Associate Marketing Consultant

Matthias Kwiatkowski

Associate Marketing Consultant

Julia Maciejczuk

Junior App Marketing Manager

Aleksandra Maskiewicz

App Marketing Trainee

Michał Wojcieszak

App Marketing Trainee

Alicja Fijałkowska

MarTech Associate

Patryk Kucharzewski

MarTech Trainee

Yuliia Blinova

Marketing Tech Specialist

Samet Durgun

Senior Paid Media Specialist

Xinyi Hu

Paid Media Associate

Angelika Kucińska

Paid Media Associate

Nathan Fournillier

Programmatic Marketing Specialist

Prerna Singh

Paid Media Trainee

Alexander Bihn

Junior Communicatons Manager

Srikanth Roopa

Data Engineer

Raj Khona

Junior Data Analyst

Sachin Jain
Chamarajanagar Sunilkumar

Junior Data Analyst

Adam Napoli

Senior Graphic Designer

Josefine Hernes

Junior Graphic Designer

Leonie Schmidt

Junior Graphic Designer

Klaudia Maskiewicz

Junior Graphic Designer

Martin Holte

Operations Manager

Sonja Fatehi

Junior Recruiter

Michael Löper

Junior Office Manager

Ulrike Drohns

Business Development Manager

Our milestones


The fundamental idea of launching a boutique consultancy, focussing on mobile marketing technology and analytics is born. Christian and Raul are shaking up Delivery Hero’s app marketing at that time.​

Christian and Raul officially register the company called Customlytics on the 10th of May, 2016 (one day after Christian’s 22nd birthday). They start off working from Raul’s home but soon move to their first “proper” office, a small room in a co-working space next to Potsdamer Platz.

The Customlytics business gains traction and popularity for the unique combination of mobile marketing & technology knowledge. Christian and Raul take action and set the foundation for a bigger team by renting out a larger office at Schönhauser Allee by the end of 2017.

Recruiting is in full swing. By the end of 2018, Customlytics has already grown to 11 team members in all areas of Consulting, Operations as well as Business Development. More clients are added to the portfolio and soon enough, office space is running out! The office hunt has begun yet again.

The company moves into a bigger office at the beginning of the year and adds more members to the team. The graphics design department is expanded with UX and UI experts. Our first mobile marketing conference is happening (Mobile Education Day) and by the end of Q3, team lunches are already becoming difficult to manage in the office that the company moved into just a few months ago.

An unexpected crazy year dominated by a worldwide pandemic. Nevertheless, Customlytics records the most successful financial year in the history of the company. This is due to the acquisition of the leading mobile tracking agency mscale.io, as well as continued rapid growth in new clients (+50%) and employees (+20). The next office move is inevitable - towards the end of the year, Customlytics opens yet again another office in Prenzlauer Berg.