About Us

Customlytics is the leading app marketing
agency & consultancy in the DACH region.
We make apps successful and professionalize
the app industry, working with every relevant
app business in the market.

Our mission

We don’t just talk. We execute. Customlytics is dedicated to empowering mobile apps to grow by establishing a solid marketing analytics & technology infrastructure.

Our goal is to be a reliable partner for our clients. We cut through the noise by communicating with clients and partners in a clear way – our candid opinion included if we see something going wrong. At the heart of what we do is sharing our know-how and connecting the mobile community. Customlytics is driven by its diverse team members and their broad insights from a range of industries. That’s how we create ideas, stay curious and motivated to deliver measurable business value.

What We Help You With 

We help you answer the most critical questions in mobile growth, such as:

HOW DO YOU ...

  • Get your app seen and downloaded in the crowded app stores?
  • Know if our app marketing setup is actually “good"?
  • Choose the right MarTech tools without overpaying or overengineering?
  • Understand who your best users are and where they come from?
  • Set up attribution tracking correctly once and avoid costly rework later?
  • Make sense of fragmented app data across tools, platforms, and teams?

At Customlytics, we don’t just answer these questions. We help you build the systems, strategies, and confidence to keep answering them as your app grows.

What makes Customlytics different?

Full Stack Overview

Marketing & Technology: We speak both and act as a mediator between marketing, product and development teams – ensuring fast and constant innovation.

Knowledge Transfer

We work together with you by educating and training your mobile team throughout the project so you can expand your mobile landscape expertise.

Independent Consulting

With a holistic and independent view on the tool landscape out there, Customlytics will screen your needs and benchmark tools tailored to those needs.

Own your own infrastructure

All accounts are set up on your own infrastructure. No agency accounts = no data or access lost when our project is coming to an end. You own everything.

Our approach

We bridge marketing, product, and technology, ensuring everyone in your team speaks the same language and works toward shared growth goals. We tailor technology stacks, benchmark tools to your needs, and make sure you own your data and infrastructure from day one. 

 

Rather than sell quick hacks, we focus on measurable value: Helping you understand your app ecosystem, make smarter decisions, and fuel sustainable growth that matters to your business.