Why you need an attribution tracking setup
We execute for you.
Optimize your marketing campaigns with app events
Link users to relevant content with a deeplinking infrastructure
App tracking is in many ways related to other technical components of the app that we can help you master. One example would be deeplinks, which are defined within the app, and can be used as part of a tracking link if the set up allows it. The user can then be seamlessly linked to the right page within the app after clicking on a marketing banner. For this your app needs deeplinking functionality and the tool SDK has to be adapted to work with your deeplinking scheme.
Attribution tool integration service
We are happy to support you with an attribution provider benchmarking process, which helps you choose the appropriate provider based on your app-specific needs. We also support when it comes to contract negotiations or SDK integration.
Moreover, we create a comprehensive and customized tracking concept, that helps you collect and analyze all relevant metrics in the long run. Our technical integration service includes preparing the integration for your developers, supporting the integration of the CRM tool and closing the integration with a QA (quality assurance). What is more, we support you with the account structure and naming conventions, the connection of channels and can even build a data warehouse on top of it.