Case Studies
We have worked on some amazing projects on behalf of national
and international clients. We help them extend their mobile
marketing infrastructure while achieving their strategic
business goals. Take a look below to see some of the projects
we have headed up for mobile apps from various verticals.
To mark the two-year anniversary of our client fraenk, brand awareness and sales are to be increased through a targeted advertising campaign. fraenk is a simple mobile phone contract and in order to generate learnings, we tested numerous storytelling versions throughout the entire campaign.
Our client AutoScout24 is the largest pan-European online car market with over 30 million users per month and more than 43,000 dealer partners. With the help of mobile measurement company Adjust,
we developed a tracking concept with optimal optimization setting towards the goal of an increased number of leads for AutoScout24’s smyle feature.
With the Cards feature, a kind of news feed was created in cooperation with MoEngage, which temporarily implements seasonal content in the Hallo Magenta app. The Cards enable users to be informed about the features and functions of the Telekom Smart Speaker that are relevant to them and encourage them to interact with the device.
We designed automated push campaigns (flows) to accompany users on their individual journeys with the Telekom Smart Speaker. With the help of process automation, personalization, workload reduction, time efficiency and engagement, users receive a combination of relevant and targeted push and card notifications.
The Telekom Smart Speaker is a convenient voice control for your home. The accompanying Hallo Magenta app helps users set up the Smart Speaker. With push notifications tailored to users, we encourage users to use the Telekom Smart Speaker regularly, to recognize the variety of use cases of the speaker in everyday life.
Our client WeShare is a car-sharing company offering 100% electric cars. Available in Berlin and launched in Hamburg in Spring 2021, we chose to run an auction ad campaign using TikTok Ads Manager, building automated creative optimization and a cost-per-install budget into their ad flight.
In order to emphasize all transport forms of shared mobility, we helped the Berlin-based urban mobility service BVG Jelbi promote their app organically with App Store Optimization. By using Keyword and Conversion rate optimization we researched and developed effective communication strategies using the app’s app store screenshots.
COUP was a major urban mobility service provider and e-scooter market leader in Berlin, Madrid and Paris. We helped them develop and run App Store Optimization campaigns to increase the app’s organic visibility as well as increase its conversion rate to make the boosted visibility turn into more installs.
We provided the product scanner app CodeCheck with ASO support through new screenshot designs and keyword optimization. Optimizing the conversion rate from all traffic enabled by boosted public attention and adding organic traffic from search optimization helped them secure more installs.
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