Retention Campaign Management
Why do you need retention campaigns for your app?
Acquiring new users with the help of App Store Optimization or with performance marketing is only the beginning. Three days after the app install, eight out of ten users are inactive. And after 30 days, the retention rate drops to just 10 percent. A lot of marketing budget is spent on advertising campaigns for user acquisition. Cash, which is burnt quickly looking at how fast users churn. The goal is to increase app usage and user retention with CRM activities. The integration of a CRM tool serves as the technical backbone for communicating any relevant and personalized content to users. Building on this, it is then necessary to maintain communication with users throughout the entire user lifecycle on various channels.
We execute for you
Campaign strategy and concept
Who receives the message?
When is the message sent?
What does the message say?
Retention campaign implementation - content & creatives
Once the retention campaign concept is finished, we also support the active implementation of the campaign plan. First, we implement the plan step by step in the CRM tool of your choice. In doing so, communicating with users on channels such as e-mail or push notifications follows a certain logic, which is based on the user journey. We help you to understand this logic and integrate it into the tool. This means that campaigns have to be set up once and then sent automatically based on user behavior. We also take care of creatives and copy for push or e-mail campaigns that attract the attention of your users. And of course, we test every campaign before it goes live onto the mobile screens or inboxes of your app users.