Full-Service App Marketing
Agency & Consultancy

We help apps succeed in the highly
competitive mobile landscape.

What can we do for you?

Strategy
and Workshops

Strategy Development
Mobile App Audit
Training

Marketing
Infrastructure

Attribution Tracking
CRM
BI/Data Warehousing

Marketing
Services

App Store Optimization
Performance Marketing
Retention Campaign Management

We don't just talk. We execute.

Customlytics is the leading full-stack mobile technology and marketing consultancy in Germany. Our service offerings include consulting and support for mobile app strategy, product management, analytics & technology integration. Our team is geared towards covering all relevant topics to successfully promote mobile apps. Not only do we cover the entire spectrum of infrastructural marketing topics, but we also design, plan and manage the UI & UX of mobile apps as well as performance marketing campaigns.

Our Story

Christian Eckhardt and Raul Truckenbrodt founded Customlytics with one simple insight: Mobile apps only succeed when strategy, technology, and marketing work together. Since our founding in 2016, we have partnered with app businesses of all sizes. From innovative startups to global brands to help them grow sustainably in the fiercely competitive mobile landscape.

We know that app downloads are just the beginning. Real app success means finding the right users, keeping them engaged, and turning engagement into measurable business results. That is why we don’t just offer advice and consulting. We build the infrastructure and run the campaigns that make growth scalable.

Case Studies

FRAENK / PERFORMANCE MARKETING

To mark the two-year anniversary of our client fraenk, brand awareness and sales are to be increased through a targeted advertising campaign. fraenk is a simple mobile phone contract and in order to generate learnings, we tested numerous storytelling versions throughout the entire campaign.

WETTER-ALARM / APP STORE OPTIMIZATION

ASO is a central point to making sure your app successfully reaches the right audience. With our client Wetter-Alarm we went through the key steps to making the most out of their app store presence. This helped the app’s success in the stores and increased its overall performance.

PICCOLLAGE / PERFORMANCE MARKETING

Explore PicCollage’s success story in the German market and how seasonal content contributed to this success. Find out why you should consider using seasonal content and how it can benefit you in reaching your install goals.