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MARKETING MASTER MAP
Read more about the article Learn the ASO-UA choreography to grow your app

Learn the ASO-UA choreography to grow your app

  • Beitrags-Autor:Admin
  • Beitrag veröffentlicht:Juni 16, 2022
  • Beitrags-Kategorie:ASO/PERFORMANCE MARKETING

Even the best app in the world will achieve nothing if no one downloads it. You need to show users that your product exists and convince them to install it

WeiterlesenLearn the ASO-UA choreography to grow your app
Read more about the article 7 established strategies to monetize your app in 2022

7 established strategies to monetize your app in 2022

  • Beitrags-Autor:Admin
  • Beitrag veröffentlicht:Juni 9, 2022
  • Beitrags-Kategorie:MOBILE INDUSTRY

In 2022, free is standard. Only a fraction of apps require upfront payment, most of them don’t make users spend anything – at least when it comes to downloading

Weiterlesen7 established strategies to monetize your app in 2022
Read more about the article Customlytics CEO interviewed: „Why would anyone still stick to old school ads?“

Customlytics CEO interviewed: „Why would anyone still stick to old school ads?“

  • Beitrags-Autor:Admin
  • Beitrag veröffentlicht:Mai 5, 2022
  • Beitrags-Kategorie:MOBILE INDUSTRY/PERFORMANCE MARKETING

Customlytics CEO Christian Eckhardt gave marketing competitors a friendly nudge in the latest podcast episode of Mobile Growth & Pancakes by Storemaven

WeiterlesenCustomlytics CEO interviewed: „Why would anyone still stick to old school ads?“
Read more about the article Don’t lag behind: Invigorate your app engagement with a news feed

Don’t lag behind: Invigorate your app engagement with a news feed

  • Beitrags-Autor:Admin
  • Beitrag veröffentlicht:April 28, 2022
  • Beitrags-Kategorie:CRM

"All the news that fit to print". These famous seven words have resided on the front pages of the New York Times for more than a hundred years. While this motto still

WeiterlesenDon’t lag behind: Invigorate your app engagement with a news feed
Read more about the article How fraudsters milk your programmatic advertising budget and what to do about it

How fraudsters milk your programmatic advertising budget and what to do about it

  • Beitrags-Autor:Admin
  • Beitrag veröffentlicht:April 21, 2022
  • Beitrags-Kategorie:PERFORMANCE MARKETING

It’s so easy: Just upload your ad and the artificial intelligence will do the rest. This is the promise of programmatic advertising which has gotten

WeiterlesenHow fraudsters milk your programmatic advertising budget and what to do about it
Read more about the article Follow these 3 simple steps to pull users from the web to your app

Follow these 3 simple steps to pull users from the web to your app

  • Beitrags-Autor:Admin
  • Beitrag veröffentlicht:April 14, 2022
  • Beitrags-Kategorie:PERFORMANCE MARKETING

Consider this: You have a great app, great ASO and execute a great customer retention strategy inside your app – but you are not satisfied with the numbers

WeiterlesenFollow these 3 simple steps to pull users from the web to your app
Read more about the article 5 ways to keep in touch with your customers – one of them is rarely used but has high potential

5 ways to keep in touch with your customers – one of them is rarely used but has high potential

  • Beitrags-Autor:Admin
  • Beitrag veröffentlicht:April 6, 2022
  • Beitrags-Kategorie:CRM

In the last blog post, we covered the basics of a mobile Customer Relationship Management (mCRM) strategy. This time, we delve in deeper and have a look at the

Weiterlesen5 ways to keep in touch with your customers – one of them is rarely used but has high potential
Read more about the article How to keep app users engaged with a mobile retention strategy

How to keep app users engaged with a mobile retention strategy

  • Beitrags-Autor:Admin
  • Beitrag veröffentlicht:März 31, 2022
  • Beitrags-Kategorie:CRM

Customer Relationship Management has been and still is an incremental part of marketing strategies: It targets existing customers, so that they stay active and loyal

WeiterlesenHow to keep app users engaged with a mobile retention strategy
Read more about the article 7 ideas for Apple’s custom product pages to boost conversion rates

7 ideas for Apple’s custom product pages to boost conversion rates

  • Beitrags-Autor:Admin
  • Beitrag veröffentlicht:März 9, 2022
  • Beitrags-Kategorie:ASO

Apple’s introduction of custom product pages in December 2021 may not sound that epic to people outside of the app marketing bubble, but for those inside of it, it does have the feel of a new era

Weiterlesen7 ideas for Apple’s custom product pages to boost conversion rates
Read more about the article These countries will take a stand in the global discussion about app store payment rules

These countries will take a stand in the global discussion about app store payment rules

  • Beitrags-Autor:Admin
  • Beitrag veröffentlicht:März 3, 2022
  • Beitrags-Kategorie:MOBILE INDUSTRY

On February 14th the company got fined by Dutch authorities with 5.6 million dollars – as it did the weeks before and after. With Apple looking at a 124-billion

WeiterlesenThese countries will take a stand in the global discussion about app store payment rules
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