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Learn the ASO-UA choreography to grow your app

June 16, 2022

Even the best app in the world will achieve nothing if no one downloads it. You need to show users that your product exists and convince them to install it

7 established strategies to monetize your app in 2022

June 9, 2022

In 2022, free is standard. Only a fraction of apps require upfront payment, most of them don’t make users spend anything – at least when it comes to downloading

Customlytics CEO interviewed: “Why would anyone still stick to old school ads?”

May 5, 2022

Customlytics CEO Christian Eckhardt gave marketing competitors a friendly nudge in the latest podcast episode of Mobile Growth & Pancakes by Storemaven

Don’t lag behind: Invigorate your app engagement with a news feed

April 28, 2022

“All the news that fit to print”. These famous seven words have resided on the front pages of the New York Times for more than a hundred years. While this motto still

How fraudsters milk your programmatic advertising budget and what to do about it

April 21, 2022

It’s so easy: Just upload your ad and the artificial intelligence will do the rest. This is the promise of programmatic advertising which has gotten

Follow these 3 simple steps to pull users from the web to your app

April 14, 2022

Consider this: You have a great app, great ASO and execute a great customer retention strategy inside your app – but you are not satisfied with the numbers

5 ways to keep in touch with your customers – one of them is rarely used but has high potential

April 6, 2022

In the last blog post, we covered the basics of a mobile Customer Relationship Management (mCRM) strategy. This time, we delve in deeper and have a look at the

How to keep app users engaged with a mobile retention strategy

March 31, 2022

Customer Relationship Management has been and still is an incremental part of marketing strategies: It targets existing customers, so that they stay active and loyal

7 ideas for Apple’s custom product pages to boost conversion rates

March 9, 2022

Apple’s introduction of custom product pages in December 2021 may not sound that epic to people outside of the app marketing bubble, but for those

These countries will take a stand in the global discussion about app store payment rules

March 3, 2022

On February 14th the company got fined by Dutch authorities with 5.6 million dollars – as it did the weeks before and after. With Apple looking at a 124-billion