Learn the ASO-UA choreography to grow your app
June 16, 2022
Even the best app in the world will achieve nothing if no one downloads it. You need to show users that your product exists and convince them to install it
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7 established strategies to monetize your app in 2022
June 9, 2022
In 2022, free is standard. Only a fraction of apps require upfront payment, most of them don’t make users spend anything – at least when it comes to downloading
Customlytics CEO interviewed: “Why would anyone still stick to old school ads?”
May 5, 2022
Customlytics CEO Christian Eckhardt gave marketing competitors a friendly nudge in the latest podcast episode of Mobile Growth & Pancakes by Storemaven
Don’t lag behind: Invigorate your app engagement with a news feed
April 28, 2022
“All the news that fit to print”. These famous seven words have resided on the front pages of the New York Times for more than a hundred years. While this motto still
How fraudsters milk your programmatic advertising budget and what to do about it
April 21, 2022
It’s so easy: Just upload your ad and the artificial intelligence will do the rest. This is the promise of programmatic advertising which has gotten
Follow these 3 simple steps to pull users from the web to your app
April 14, 2022
Consider this: You have a great app, great ASO and execute a great customer retention strategy inside your app – but you are not satisfied with the numbers
5 ways to keep in touch with your customers – one of them is rarely used but has high potential
April 6, 2022
In the last blog post, we covered the basics of a mobile Customer Relationship Management (mCRM) strategy. This time, we delve in deeper and have a look at the
How to keep app users engaged with a mobile retention strategy
March 31, 2022
Customer Relationship Management has been and still is an incremental part of marketing strategies: It targets existing customers, so that they stay active and loyal
7 ideas for Apple’s custom product pages to boost conversion rates
March 9, 2022
Apple’s introduction of custom product pages in December 2021 may not sound that epic to people outside of the app marketing bubble, but for those
These countries will take a stand in the global discussion about app store payment rules
March 3, 2022
On February 14th the company got fined by Dutch authorities with 5.6 million dollars – as it did the weeks before and after. With Apple looking at a 124-billion
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