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Read more about the article Learn the ASO-UA choreography to grow your app

Learn the ASO-UA choreography to grow your app

  • Post author:Admin
  • Post published:June 16, 2022
  • Post category:ASO/PERFORMANCE MARKETING

Even the best app in the world will achieve nothing if no one downloads it. You need to show users that your product exists and convince them to install it

Continue ReadingLearn the ASO-UA choreography to grow your app
Read more about the article 7 established strategies to monetize your app in 2022

7 established strategies to monetize your app in 2022

  • Post author:Admin
  • Post published:June 9, 2022
  • Post category:MOBILE INDUSTRY

In 2022, free is standard. Only a fraction of apps require upfront payment, most of them don’t make users spend anything – at least when it comes to downloading

Continue Reading7 established strategies to monetize your app in 2022
Read more about the article Customlytics CEO interviewed: “Why would anyone still stick to old school ads?”

Customlytics CEO interviewed: “Why would anyone still stick to old school ads?”

  • Post author:Admin
  • Post published:May 5, 2022
  • Post category:MOBILE INDUSTRY/PERFORMANCE MARKETING

Customlytics CEO Christian Eckhardt gave marketing competitors a friendly nudge in the latest podcast episode of Mobile Growth & Pancakes by Storemaven

Continue ReadingCustomlytics CEO interviewed: “Why would anyone still stick to old school ads?”
Read more about the article Don’t lag behind: Invigorate your app engagement with a news feed

Don’t lag behind: Invigorate your app engagement with a news feed

  • Post author:Admin
  • Post published:April 28, 2022
  • Post category:CRM

"All the news that fit to print". These famous seven words have resided on the front pages of the New York Times for more than a hundred years. While this motto still

Continue ReadingDon’t lag behind: Invigorate your app engagement with a news feed
Read more about the article How fraudsters milk your programmatic advertising budget and what to do about it

How fraudsters milk your programmatic advertising budget and what to do about it

  • Post author:Admin
  • Post published:April 21, 2022
  • Post category:PERFORMANCE MARKETING

It’s so easy: Just upload your ad and the artificial intelligence will do the rest. This is the promise of programmatic advertising which has gotten

Continue ReadingHow fraudsters milk your programmatic advertising budget and what to do about it
Read more about the article Follow these 3 simple steps to pull users from the web to your app

Follow these 3 simple steps to pull users from the web to your app

  • Post author:Admin
  • Post published:April 14, 2022
  • Post category:PERFORMANCE MARKETING

Consider this: You have a great app, great ASO and execute a great customer retention strategy inside your app – but you are not satisfied with the numbers

Continue ReadingFollow these 3 simple steps to pull users from the web to your app
Read more about the article 5 ways to keep in touch with your customers – one of them is rarely used but has high potential

5 ways to keep in touch with your customers – one of them is rarely used but has high potential

  • Post author:Admin
  • Post published:April 6, 2022
  • Post category:CRM

In the last blog post, we covered the basics of a mobile Customer Relationship Management (mCRM) strategy. This time, we delve in deeper and have a look at the

Continue Reading5 ways to keep in touch with your customers – one of them is rarely used but has high potential
Read more about the article How to keep app users engaged with a mobile retention strategy

How to keep app users engaged with a mobile retention strategy

  • Post author:Admin
  • Post published:March 31, 2022
  • Post category:CRM

Customer Relationship Management has been and still is an incremental part of marketing strategies: It targets existing customers, so that they stay active and loyal

Continue ReadingHow to keep app users engaged with a mobile retention strategy
Read more about the article 7 ideas for Apple’s custom product pages to boost conversion rates

7 ideas for Apple’s custom product pages to boost conversion rates

  • Post author:Admin
  • Post published:March 9, 2022
  • Post category:ASO

Apple’s introduction of custom product pages in December 2021 may not sound that epic to people outside of the app marketing bubble, but for those

Continue Reading7 ideas for Apple’s custom product pages to boost conversion rates
Read more about the article These countries will take a stand in the global discussion about app store payment rules

These countries will take a stand in the global discussion about app store payment rules

  • Post author:Admin
  • Post published:March 3, 2022
  • Post category:MOBILE INDUSTRY

On February 14th the company got fined by Dutch authorities with 5.6 million dollars – as it did the weeks before and after. With Apple looking at a 124-billion

Continue ReadingThese countries will take a stand in the global discussion about app store payment rules
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