Customlytics is the leading full-stack mobile technology and marketing consultancy in Germany. Our service offerings include consulting and support for mobile app strategy, product management, analytics & technology integration. Our team is geared towards covering all relevant topics to successfully promote mobile apps. Not only do we cover the entire spectrum of infrastructural marketing topics, but we also design, plan and manage the UI & UX of mobile apps as well as performance marketing campaigns.
Customlytics was founded by Christian Eckhardt and Raul Truckenbrodt. Since 2016 they have provided hands-on support for app companies of all sizes to make full use of the tools they help implement to improve their overall business goals.
Mobile tech expert, accomplished product manager and communicative brain of Customlytics, Christian functions as a reliable contact and onboarding partner for new clients and partners. He supports established brands in the initial onboarding phase and advises in all services beyond that. Christian can pinpoint to any marketing, product or technology need that app businesses face – always with a good deal of pragmatism, honesty and a straightforward approach.
With his degree in economic psychology and enthusiasm for data and analytics, Raul is a master app marketer with years of experience navigating the fast paced digital landscape. He is an expert strategist and adviser with a strong focus on business intelligence, analytics and media buying. Clients and partners appreciate Raul for his wealth of strategic ideas and constructive solution approaches, as well his ability to deliver honest feedback without the cheese.
Data is everywhere. In fact, there is so much data that the real problem isn’t gathering but managing it, making sense of it, and actually putting it into good use.
Even the best app in the world will achieve nothing if no one downloads it. You need to show users that your product exists and convince them to install it
In 2022, free is standard. Only a fraction of apps require upfront payment, most of them don’t make users spend anything – at least when it comes to downloading. After installing however, there are various ways app publishers generate revenue
