Customlytics was founded by Christian Eckhardt and Raul Truckenbrodt. Since 2016 they have provided hands-on support for app companies of all sizes to make full use of the tools they help implement to improve their overall business goals.
Mobile tech expert, accomplished product manager and communicative brain of Customlytics, Christian functions as a reliable contact and onboarding partner for new clients and partners. He supports established brands in the initial onboarding phase and advises in all services beyond that. Christian can pinpoint to any marketing, product or technology need that app businesses face – always with a good deal of pragmatism, honesty and a straightforward approach.
With his degree in economic psychology and enthusiasm for data and analytics, Raul is a master app marketer with years of experience navigating the fast paced digital landscape. He is an expert strategist and adviser with a strong focus on business intelligence, analytics and media buying. Clients and partners appreciate Raul for his wealth of strategic ideas and constructive solution approaches, as well his ability to deliver honest feedback without the cheese.
With Apple’s introduction of A/B testing and in-app events to the App Store, the improvements to the App Store will have some enticing results for developers
At this point, marketers have taken notice of this trend and will continue to leverage it to their advantage. The question is: What makes this content so popular, easily digestible, yet valuable content in order to leverage it?
In a recent webinar from Customlytics, AppTweak and Adjust, marketing leaders shared the latest app store optimization (ASO) strategies with an international audience
