Customlytics was founded by Christian Eckhardt and Raul Truckenbrodt. Since 2016 they have provided hands-on support for app companies of all sizes to make full use of the tools they help implement to improve their overall business goals.
Mobile tech expert, accomplished product manager and communicative brain of Customlytics, Christian functions as a reliable contact and onboarding partner for new clients and partners. He supports established brands in the initial onboarding phase and advises in all services beyond that. Christian can pinpoint to any marketing, product or technology need that app businesses face – always with a good deal of pragmatism, honesty and a straightforward approach.
With his degree in economic psychology and enthusiasm for data and analytics, Raul is a master app marketer with years of experience navigating the fast paced digital landscape. He is an expert strategist and adviser with a strong focus on business intelligence, analytics and media buying. Clients and partners appreciate Raul for his wealth of strategic ideas and constructive solution approaches, as well his ability to deliver honest feedback without the cheese.
Data protection is one of Germany’s fundamental rights. For a long time, however, the main focus of mobile app users was not on this. In the early years of mobile marketing, when the app industry was “booming”, users consciously or often unconsciously accepted the disclosure of their data to always be up to date with the latest technology and apps.
TikTok is continuously releasing new features that can be leveraged by Marketers as it’s turning into the most innovative place for ads among marketers. Just a few weeks ago, the app delivered yet another new feature out of beta that is assisting with overcoming the gap between influencer marketing and traditional paid ads.
App Store Optimization is one of our most popular services clients ask us to support them with. Just publishing an app to the app stores doesn’t do the trick for a high visibility and conversion rate (CVR)
