App marketing is changing – these 3 expert tips help you deal with it
A group of online marketing experts shared their knowledge and predictions on what online marketers should start, continue and stop doing, at the Mobile Growth Summit 2022
How to coordinate your team when implementing an attribution tracking tool
The more you know about your users, the better you can optimize your app marketing. One key component here is attribution to track people’s actions.
It’s the end of the attribution world as we know it (and we feel fine)
Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently