Effects of Google Play App Rating Change on ASO
As announced in May during the Google I/O Developer Conference, Google had been rethinking how app ratings work on the Play Store
The Why, When, How and Whom of Data Warehousing
We think a data warehouse has required the asset to stay competitive and cope with the increasing amount of information. Further, the latest developments
Checklist: organising an incredible mobile event in 2019
Have you ever considered hosting your own mobile event? If you’re just getting started, we’ll give you the scoop on how to organise
Should you invest in a data warehouse?
The big question is, why do you need a data warehouse? It’s a time saver and makes you efficient and allows you to scale analytics
Apple & Google: The game changers?
Within only 1 week, Apple and Google have announced a complete revolution for the gaming industry. Which of those two big tech company will
Google to push for App icon standardisation
Google has announced to push for a standardisation of app icons in the Google Play Store in order to improve the overall store experience
Custom Store Listings coming to Google Play Store
Exciting news for app marketers are on the horizon. Today, we discovered a new tab on the Google Play Console that will be a turning point for your
What Is The Motivation Behind Mobile Ad Fraud?
As app technology advances, so are ways of cheating the system and wasting advertisers campaign budgets on fake app installs. According to Adjust
Cross-Device Matching of Web and App Data
Consumers jump from one device to another, interacting across apps and websites. Recognizing users across multiple channels, devices, and touchpoints
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