Ads that don’t feel like ads – why app marketers choose native advertising
The best advertisements are the ones, people don’t perceive as advertisements: When consumers enjoy marketing messages rather than endure them, it’s
4 new Instagram ad tools app marketers should know about
Celebrities and users stopped the Tiktofication of Instagram, but it’s obvious that the social network is still looking over to its rival. So it’s not that surprising
How camouflaged ad fraudsters try to rob you off your marketing budget
Ad fraud is a serious problem for app publishers, and criminals steadily come up with new ways to rob you of
Master these 5 new ad features to become a TikTok marketing pro
For users, TikTok is very simple: There’s just video after video to watch. But for marketers, the social media platform offers a deep complexity that
App marketing is changing – these 3 expert tips help you deal with it
A group of online marketing experts shared their knowledge and predictions on what online marketers should start, continue and stop doing, at the Mobile Growth Summit 2022
Be smart and prove your marketing success with a control group
Imagine, you launched a campaign and sales are going through the roof but you can’t prove to anyone that this was actually your work
How to align marketing and product teams? Get a therapist
Product teams need marketing teams, otherwise no one will know about the products, and marketing teams need product teams, otherwise there are no stories to tell.
How Europe’s new DMA rule could affect app marketing
Some see dramatic changes for the app economy, others a long overdue regulation of Big Tech. The digital world is arguing about the new EU initiatives
TikTok’s just good for brand building? If you think so, read this
TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?
Unify data streams with a CDP to optimize your app marketing
Data is everywhere. In fact, there is so much data that the real problem isn’t gathering but managing it, making sense of it, and actually putting it into good use.
