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MARKETING MASTER MAP
Read more about the article Ads that don’t feel like ads – why app marketers choose native advertising

Ads that don’t feel like ads – why app marketers choose native advertising

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Dezember 1, 2022
  • Beitrags-Kategorie:PERFORMANCE MARKETING

The best advertisements are the ones, people don’t perceive as advertisements: When consumers enjoy marketing messages rather than endure them, it’s

WeiterlesenAds that don’t feel like ads – why app marketers choose native advertising
Read more about the article 4 new Instagram ad tools app marketers should know about

4 new Instagram ad tools app marketers should know about

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:November 24, 2022
  • Beitrags-Kategorie:CRM

Celebrities and users stopped the Tiktofication of Instagram,  but it’s obvious that the social network is still looking over to its rival. So it’s not that surprising

Weiterlesen4 new Instagram ad tools app marketers should know about
Read more about the article How camouflaged ad fraudsters try to rob you off your marketing budget

How camouflaged ad fraudsters try to rob you off your marketing budget

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:November 17, 2022
  • Beitrags-Kategorie:MOBILE INDUSTRY

Ad fraud is a serious problem for app publishers, and criminals steadily come up with new ways to rob you of

WeiterlesenHow camouflaged ad fraudsters try to rob you off your marketing budget
Read more about the article Master these 5 new ad features to become a TikTok marketing pro

Master these 5 new ad features to become a TikTok marketing pro

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Oktober 27, 2022
  • Beitrags-Kategorie:PERFORMANCE MARKETING

For users, TikTok is very simple: There’s just video after video to watch. But for marketers, the social media platform offers a deep complexity that

WeiterlesenMaster these 5 new ad features to become a TikTok marketing pro
Read more about the article App marketing is changing – these 3 expert tips help you deal with it

App marketing is changing – these 3 expert tips help you deal with it

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Oktober 20, 2022
  • Beitrags-Kategorie:PERFORMANCE MARKETING

A group of online marketing experts shared their knowledge and predictions on what online marketers should start, continue and stop doing, at the Mobile Growth Summit 2022

WeiterlesenApp marketing is changing – these 3 expert tips help you deal with it
Read more about the article Be smart and prove your marketing success with a control group

Be smart and prove your marketing success with a control group

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:September 22, 2022
  • Beitrags-Kategorie:CRM

Imagine, you launched a campaign and sales are going through the roof but you can’t prove to anyone that this was actually your work

WeiterlesenBe smart and prove your marketing success with a control group
Read more about the article How to align marketing and product teams? Get a therapist

How to align marketing and product teams? Get a therapist

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:August 18, 2022
  • Beitrags-Kategorie:ASO/PERFORMANCE MARKETING

Product teams need marketing teams, otherwise no one will know about the products, and marketing teams need product teams, otherwise there are no stories to tell.

WeiterlesenHow to align marketing and product teams? Get a therapist
Read more about the article How Europe’s new DMA rule could affect app marketing

How Europe’s new DMA rule could affect app marketing

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:August 4, 2022
  • Beitrags-Kategorie:ANALYTICS & ATTRIBUTION/MOBILE INDUSTRY/PERFORMANCE MARKETING

Some see dramatic changes for the app economy, others a long overdue regulation of Big Tech. The digital world is arguing about the new EU initiatives

WeiterlesenHow Europe’s new DMA rule could affect app marketing
Read more about the article TikTok’s just good for brand building? If you think so, read this

TikTok’s just good for brand building? If you think so, read this

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Juli 7, 2022
  • Beitrags-Kategorie:MOBILE INDUSTRY/PERFORMANCE MARKETING

TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?

WeiterlesenTikTok’s just good for brand building? If you think so, read this
Read more about the article Unify data streams with a CDP to optimize your app marketing

Unify data streams with a CDP to optimize your app marketing

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Juni 23, 2022
  • Beitrags-Kategorie:CRM/PRODUCT & DESIGN

Data is everywhere. In fact, there is so much data that the real problem isn’t gathering but managing it, making sense of it, and actually putting it into good use.

WeiterlesenUnify data streams with a CDP to optimize your app marketing

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Recent Posts

  • Get all users on board with great onboarding
    Get all users on board with great onboarding
    März 16, 2023/
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  • Ads that don’t feel like ads – why app marketers choose native advertising
    Ads that don’t feel like ads – why app marketers choose native advertising
    Dezember 1, 2022/
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  • 4 new Instagram ad tools app marketers should know about
    4 new Instagram ad tools app marketers should know about
    November 24, 2022/
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  • How camouflaged ad fraudsters try to rob you off your marketing budget
    How camouflaged ad fraudsters try to rob you off your marketing budget
    November 17, 2022/
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  • Learn the No. 1 skill to be successful on TikTok: Storytelling
    Learn the No. 1 skill to be successful on TikTok: Storytelling
    November 8, 2022/
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  • Get all users on board with great onboarding
    Get all users on board with great onboarding
    März 16, 2023/
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  • Ads that don’t feel like ads – why app marketers choose native advertising
    Ads that don’t feel like ads – why app marketers choose native advertising
    Dezember 1, 2022/
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