We are Customlytics

Customlytics is a Berlin-based app marketing agency & consultancy. We cover every mobile topic and specialize in mobile CRM, performance marketing and ASO.

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Meet the team

Founded in 2016 by Raul and Christian, Customlytics has grown to be a diverse crew full of international flavor. Our team is made up of data & analytics addicts, to technology experts, design buffs and content enthusiasts. It takes a range of know-how, experience and personalities to provide the best guidance for our clients across the spectrum of mobile app marketing. We help apps grow and the same is true for our team culture. Our focus is to develop talent and to nurture the next experts in the field of mobile app marketing.

We’re driven by our diverse teammates and their broad insights from a range of industries. That’s how we create ideas, stay curious and motivated to deliver measurable business value. Every deep linking concept we create, tracking setup we build or App Store video we design is tied to that objective.

Management

Laura Spikermann

CEO

Linda Harnisch

Chief of Staff

Nicola Looschelders

CEO Associate

Christian Eckhardt

Co-Founder

Raul Truckenbrodt

Co-Founder

Consulting

Olha Romanko

Marketing Consultant Lead

Sarah Noack

Elvira Balzer-Sass

Alejandro Talavera

Katharina Heer

Alexa Schwindt

Warsan Mohamed

ASO

Clif Vogler

Sebastian Wirges

Design and Copywriting

Maya Küchle

Design Lead

Oliver Weber

Klaudia Maskiewicz

Azrin Hilmi

Sophia Mehlhausen-Franks​

Paid Media

Louisa Eickbohm​

Paid Media & ASO Lead

Patryk Kucharzewski

Mathieu Leclercq

Ibrahim Onur Sevin

Naineesh Thummar

Mobile CRM

Yasemin Altinok

Martin Schafft

Administration

Martin Holte

Rike Braams

Maggie Oribe

Klaudija Weber

Denise van Riemsdijk

Our milestones

2016 - 2017
INCORPORATION

May 10, 2016: Customlytics is officially registered by founders Christian Eckhardt and Raul Truckenbrodt, with a mission to empower app publishers and multichannel brands to build, measure, and scale mobile experiences through data-driven infrastructure, performance marketing, and retention strategies.
2018
TEAM GROWTH

As the business gains traction for its unique combination of mobile marketing and technology expertise, Raul and Christian begin building the Customlytics team in 2018. By the end of the year, the Customlytics team has grown to 11 team members.
2019
EXPANDING AND SHARING OUR SKILLS

2019 marks a major milestone with the launch of Mobile Education Day, Customlytics’ first mobile marketing conference. Gathering 40+ experts from the Berlin mobile scene, the event positions Customlytics as a hub for knowledge exchange, alongside continued team growth and office expansion.
2020
BIG SUCCESS DESPITE GLOBAL PANDEMIC

Accelerated growth continues as Customlytics records its most successful financial year to date, despite a global pandemic. Driven by the acquisition of another mobile agency, growth in clients and team members, and increased industry visibility through the second Mobile Education Day conference, the company moves into a larger office.
2021
CONSTANT GROWTH AND A NEW OFFICE SPACE

 We relocate to a larger office in Berlin-Friedrichshain to accommodate our continued growth. Driven by increasing demand for mobile services, our team expands to 50 employees. We partner with major brands and collaborate with cross-functional teams, furthering our mission to professionalize the app industry and deliver exceptional mobile solutions.
2022
NEW STRUCTURE, GREATER IMPACT

 As demand for our services continues to grow, we establish specialized units within our teams, enabling us to take on larger clients, including Payback and Discord. Our team grows in both diversity and expertise, strengthening our ability to deliver top-notch mobile solutions. Despite challenging economic conditions, we continue to thrive and are proud to be finalists for six industry awards this year.
2023
GROWING AND CONNECTING

 In 2023, we double down on professionalizing our company structures, introducing annual core initiatives for our backbone departments as well as for consulting and client services teams. While the year presents its challenges, we maintain slow but steady growth, laying a solid foundation for continued success.
2024
NEW PARTNERSHIP, NEW POSSIBILITIES

Customlytics joins The Relevance Group, a major milestone in the company’s history. We are now part of one of Europe’s leading agency networks for data-driven sales- and marketing.
2025
A NEW ERA BEGINS

With Laura Spikermann, formerly leading Client Services, stepping into the CEO role, Customlytics is entering the next phase of growth. We continue to support leading brands in scaling and professionalizing their app marketing infrastructure.