Apple currently makes quite some headlines, caused by changes to the advertising business inside their App Store: With its new measures, it angered Meta
Apple’s introduction of custom product pages in December 2021 may not sound that epic to people outside of the app marketing bubble, but for those inside of it, it does have the feel of a new era
On February 14th the company got fined by Dutch authorities with 5.6 million dollars – as it did the weeks before and after. With Apple looking at a 124-billion
This blog entry will give you a rough overview about In-App Events, explain where they appear for different users in the store and give recommendations to choose the apt type of event for the right user, so you get the most out of In-App Events
Data protection is one of Germany’s fundamental rights. For a long time, however, the main focus of mobile app users was not on this. In the early years of mobile
With major privacy changes in 14.5 early this year, Apple shook up the app economy. Mobile marketers have been facing challenges on how to adapt their app marketing strategy in regards to UA
With the upcoming public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5, all apps must use the AppTrackingTransparency framework to request the user’s permission to track them or to access their device’s advertising identifier
Es ist eines der größten Events des Jahres in der Tech-Industrie: Apple’s alljährliche Keynote im Herbst, bei der neue Produkte
In diesem Artikel möchten wir App Marketing Managern und solche, die es noch werden wollen, eine Einführung in die Keyword Optimierung geben. Dafür geben wir ihnen hilfreiche Tipps
Bewertungen und Rezensionen haben einen großen Einfluss auf die Entscheidung der Nutzer, ob sie sich eine App herunterladen oder nicht
