These countries will take a stand in the global discussion about app store payment rules

On February 14th the company got fined by Dutch authorities with 5.6 million dollars – as it did the weeks before and after. With Apple looking at a 124-billion-dollars profit in 2021, this won’t cause much heartbreak

WeiterlesenThese countries will take a stand in the global discussion about app store payment rules

Data Privacy in Mobile Marketing: Contradictory or Complementary?

Data protection is one of Germany's fundamental rights. For a long time, however, the main focus of mobile app users was not on this. In the early years of mobile marketing, when the app industry was "booming", users consciously or often unconsciously accepted the disclosure of their data to always be up to date with the latest technology and apps.

WeiterlesenData Privacy in Mobile Marketing: Contradictory or Complementary?

Keyword Optimierung – Wie recherchiert und bewertet man Keywords für den App Store und Google Play Store?

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In diesem Artikel möchten wir App Marketing Managern und solche, die es noch werden wollen, eine Einführung in die Keyword Optimierung geben. Dafür geben wir ihnen hilfreiche Tipps

WeiterlesenKeyword Optimierung – Wie recherchiert und bewertet man Keywords für den App Store und Google Play Store?