All you need to know about Apple’s latest App Store advertising antics
Apple currently makes quite some headlines, caused by changes to the advertising business inside their App Store: With its new measures, it angered Meta
7 ideas for Apple’s custom product pages to boost conversion rates
Apple’s introduction of custom product pages in December 2021 may not sound that epic to people outside of the app marketing bubble, but for those
These countries will take a stand in the global discussion about app store payment rules
On February 14th the company got fined by Dutch authorities with 5.6 million dollars – as it did the weeks before and after. With Apple looking at a 124-billion
A lesson in Apple In-App Events: It’s not the same for every user
This blog entry will give you a rough overview about In-App Events, explain where they appear for different users in the store and give recommendations to choose the apt type of event for the right user, so you get the most out of In-App Events
Data Privacy in Mobile Marketing: Contradictory or Complementary?
Data protection is one of Germany's fundamental rights. For a long time, however, the main focus of mobile app users was not on this. In the early years of mobile
iOS 15 – Here’s what to know for mobile marketers
With major privacy changes in 14.5 early this year, Apple shook up the app economy. Mobile marketers have been facing challenges on how to adapt their app marketing strategy in regards to UA
Apple’s ATT requirements come into effect: Here’s what we know so far
With the upcoming public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5, all apps must use the AppTrackingTransparency framework to request the user’s permission to track them or to access their device's advertising identifier
“Time flies” and Apple once again exemplifies its market power
It’s one of the biggest events of the year in the tech industry: Apple’s annual fall event where new products and services get unveiled.
Keyword optimization – How to research and evaluate keywords in the App Store and Google Play Store
In this article, we want to provide app marketing managers and others who are interested an introduction to keyword optimization. We start with how to research all relevant keywords
5 Do’s & Don’ts when replying to app user reviews on iOS or Android
Ratings and reviews have a strong impact on app users’ decision making when considering whether to download an app
