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Read more about the article All you need to know about Apple’s latest App Store advertising antics

All you need to know about Apple’s latest App Store advertising antics

  • Post author:Klaudia Maskiewicz
  • Post published:November 3, 2022
  • Post category:CRM

Apple currently makes quite some headlines, caused by changes to the advertising business inside their App Store: With its new measures, it angered Meta

Continue ReadingAll you need to know about Apple’s latest App Store advertising antics
Read more about the article 7 ideas for Apple’s custom product pages to boost conversion rates

7 ideas for Apple’s custom product pages to boost conversion rates

  • Post author:Admin
  • Post published:March 9, 2022
  • Post category:ASO

Apple’s introduction of custom product pages in December 2021 may not sound that epic to people outside of the app marketing bubble, but for those

Continue Reading7 ideas for Apple’s custom product pages to boost conversion rates
Read more about the article These countries will take a stand in the global discussion about app store payment rules

These countries will take a stand in the global discussion about app store payment rules

  • Post author:Admin
  • Post published:March 3, 2022
  • Post category:MOBILE INDUSTRY

On February 14th the company got fined by Dutch authorities with 5.6 million dollars – as it did the weeks before and after. With Apple looking at a 124-billion

Continue ReadingThese countries will take a stand in the global discussion about app store payment rules
Read more about the article A lesson in Apple In-App Events: It’s not the same for every user

A lesson in Apple In-App Events: It’s not the same for every user

  • Post author:Admin
  • Post published:February 24, 2022
  • Post category:ASO

This blog entry will give you a rough overview about In-App Events, explain where they appear for different users in the store and give recommendations to choose the apt type of event for the right user, so you get the most out of In-App Events

Continue ReadingA lesson in Apple In-App Events: It’s not the same for every user
Read more about the article Data Privacy in Mobile Marketing: Contradictory or Complementary?

Data Privacy in Mobile Marketing: Contradictory or Complementary?

  • Post author:Admin
  • Post published:October 8, 2021
  • Post category:CRM

Data protection is one of Germany's fundamental rights. For a long time, however, the main focus of mobile app users was not on this. In the early years of mobile

Continue ReadingData Privacy in Mobile Marketing: Contradictory or Complementary?
Read more about the article ​​iOS 15 – Here’s what to know for mobile marketers

​​iOS 15 – Here’s what to know for mobile marketers

  • Post author:Admin
  • Post published:August 16, 2021
  • Post category:ASO/MOBILE INDUSTRY/PERFORMANCE MARKETING

With major privacy changes in 14.5 early this year, Apple shook up the app economy. Mobile marketers have been facing challenges on how to adapt their app marketing strategy in regards to UA

Continue Reading​​iOS 15 – Here’s what to know for mobile marketers
Read more about the article Apple’s ATT requirements come into effect: Here’s what we know so far

Apple’s ATT requirements come into effect: Here’s what we know so far

  • Post author:Admin
  • Post published:April 26, 2021
  • Post category:MOBILE INDUSTRY

With the upcoming public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5, all apps must use the AppTrackingTransparency framework to request the user’s permission to track them or to access their device's advertising identifier

Continue ReadingApple’s ATT requirements come into effect: Here’s what we know so far
Read more about the article “Time flies” and Apple once again exemplifies its market power

“Time flies” and Apple once again exemplifies its market power

  • Post author:Admin
  • Post published:September 18, 2020
  • Post category:MOBILE INDUSTRY

It’s one of the biggest events of the year in the tech industry: Apple’s annual fall event where new products and services get unveiled.

Continue Reading“Time flies” and Apple once again exemplifies its market power
Read more about the article Keyword optimization – How to research and evaluate keywords in the App Store and Google Play Store

Keyword optimization – How to research and evaluate keywords in the App Store and Google Play Store

  • Post author:Admin
  • Post published:September 10, 2020
  • Post category:ASO

In this article, we want to provide app marketing managers and others who are interested an introduction to keyword optimization. We start with how to research all relevant keywords

Continue ReadingKeyword optimization – How to research and evaluate keywords in the App Store and Google Play Store
Read more about the article 5 Do’s & Don’ts when replying to app user reviews on iOS or Android

5 Do’s & Don’ts when replying to app user reviews on iOS or Android

  • Post author:Admin
  • Post published:June 25, 2020
  • Post category:ASO

Ratings and reviews have a strong impact on app users’ decision making when considering whether to download an app

Continue Reading5 Do’s & Don’ts when replying to app user reviews on iOS or Android
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