Apple’s introduction of custom product pages in December 2021 may not sound that epic to people outside of the app marketing bubble, but for those inside of it, it does have the feel of a new era
On February 14th the company got fined by Dutch authorities with 5.6 million dollars – as it did the weeks before and after. With Apple looking at a 124-billion-dollars profit in 2021, this won’t cause much heartbreak
This blog entry will give you a rough overview about In-App Events, explain where they appear for different users in the store and give recommendations to choose the apt type of event for the right user, so you get the most out of In-App Events
Data protection is one of Germany's fundamental rights. For a long time, however, the main focus of mobile app users was not on this. In the early years of mobile marketing, when the app industry was "booming", users consciously or often unconsciously accepted the disclosure of their data to always be up to date with the latest technology and apps.
With major privacy changes in 14.5 early this year, Apple shook up the app economy. Mobile marketers have been facing challenges on how to adapt their app marketing strategy in regards to UA
With the upcoming public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5, all apps must use the AppTrackingTransparency framework to request the user’s permission to track them or to access their device's advertising identifier
It’s one of the biggest events of the year in the tech industry: Apple’s annual fall event where new products and services get unveiled.
In this article, we want to provide app marketing managers and others who are interested an introduction to keyword optimization. We start with how to research all relevant keywords
Ratings and reviews have a strong impact on app users’ decision making when considering whether to download an app
What’s worth your time when running an Apple Search Ads campaign? And what might destroy your budget before you can see
