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Read more about the article How fraudsters milk your programmatic advertising budget and what to do about it

How fraudsters milk your programmatic advertising budget and what to do about it

  • Post author:Admin
  • Post published:April 21, 2022
  • Post category:PERFORMANCE MARKETING

It’s so easy: Just upload your ad and the artificial intelligence will do the rest. This is the promise of programmatic advertising which has gotten

Continue ReadingHow fraudsters milk your programmatic advertising budget and what to do about it
Read more about the article The Rise of Mobile Programmatic Advertising

The Rise of Mobile Programmatic Advertising

  • Post author:Admin
  • Post published:February 8, 2022
  • Post category:PERFORMANCE MARKETING

As more people watch video content on their mobile devices, the nature of mobile video monetization is steadily changing. Particularly the rise of programmatic advertising, which we define as an automated, technology-driven method of buying, selling or fulfilling digital display ad placements is notable

Continue ReadingThe Rise of Mobile Programmatic Advertising

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