Webinar Recap: How to Master ASO in 2021
May 25, 2021
In a recent webinar from Customlytics, AppTweak and Adjust, marketing leaders shared the latest app store optimization (ASO) strategies with an international audience
ASO
Meetup Recap: Rethinking marketing frameworks with the Marketing Master Map
March 31, 2021
Catch up with our recent virtual meetup and learn more about mobile growth strategies in 2021 from our CEO Christian Eckhardt and Peggy Anne Salz.
Customlytics Marketing Master Map: A blueprint for sustainable mobile growth
February 24, 2021
We wanted to help them with the first-ever holistic marketing framework: the Marketing Master Map. Customlytics’ blueprint for mobile marketers to plan their full-stack marketing
Keywords & Metadata: How to correctly apply keywords on the product pages in the App Store and Google Play Store
November 9, 2020
Using the relevant keywords within the correct metadata assets can increase the visibility of your app by making the app appear higher up in the search results for all relevant
Keyword optimization – How to research and evaluate keywords in the App Store and Google Play Store
September 10, 2020
In this article, we want to provide app marketing managers and others who are interested an introduction to keyword optimization. We start with how to research all relevant keywords
Updates to the Google Play Console impacting the Store presence and UA: All you need to know for your ASO strategy!
August 17, 2020
It’s been an exciting few weeks with news that has received a lot of attention in the mobile app industry – in particular from the two tech-giants Apple and Google
5 Do’s & Don’ts when replying to app user reviews on iOS or Android
June 25, 2020
Ratings and reviews have a strong impact on app users’ decision making when considering whether to download an app
Apple Search Ads Campaigns: The ultimate cheat sheet
November 13, 2019
What’s worth your time when running an Apple Search Ads campaign? And what might destroy your budget before you can see
ASO is more than tweaking – there’s more you can do
October 18, 2019
App store optimization, or ASO, is widely known as organic growth’s best bet as it costs less and creates more impact . Yet, it’s too often
Effects of Google Play App Rating Change on ASO
July 31, 2019
As announced in May during the Google I/O Developer Conference, Google had been rethinking how app ratings work on the Play Store
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