Product teams need marketing teams, otherwise no one will know about the products, and marketing teams need product teams, otherwise there are no stories to tell.
Attribution tracking can be a science of its own, which is why there are Mobile Measurement Partners (MMP) to help you organize it
Even the best app in the world will achieve nothing if no one downloads it. You need to show users that your product exists and convince them to install it
Apple’s introduction of custom product pages in December 2021 may not sound that epic to people outside of the app marketing bubble, but for those
This blog entry will give you a rough overview about In-App Events, explain where they appear for different users in the store and give recommendations to choose the apt type of event for the right user, so you get the most out of In-App Events
Don’t be afraid when hearing the word HTML, you don’t need to be a programmer to use it. It’s fairly simple. If you want to format certain words you always put these brackets <> in front of these words and enter the right command between them
App Store Optimization is one of our most popular services clients ask us to support them with. Just publishing an app to the app stores doesn’t do the trick for a high visibility and conversion rate (CVR)
With major privacy changes in 14.5 early this year, Apple shook up the app economy. Mobile marketers have been facing challenges on how to adapt their app marketing strategy in regards to UA
With Apple’s introduction of A/B testing and in-app events to the App Store, the improvements to the App Store will have some enticing results for developers
In a recent webinar from Customlytics, AppTweak and Adjust, marketing leaders shared the latest app store optimization (ASO) strategies with an international audience
