App Store Optimization is one of our most popular services clients ask us to support them with. Just publishing an app to the app stores doesn’t do the trick for a high visibility and conversion rate (CVR)
With major privacy changes in 14.5 early this year, Apple shook up the app economy. Mobile marketers have been facing challenges on how to adapt their app marketing strategy in regards to UA
With Apple’s introduction of A/B testing and in-app events to the App Store, the improvements to the App Store will have some enticing results for developers
In a recent webinar from Customlytics, AppTweak and Adjust, marketing leaders shared the latest app store optimization (ASO) strategies with an international audience
Catch up with our recent virtual meetup and learn more about mobile growth strategies in 2021 from our CEO Christian Eckhardt and Peggy Anne Salz.
We wanted to help them with the first-ever holistic marketing framework: the Marketing Master Map. Customlytics’ blueprint for mobile marketers to plan their full-stack marketing
Using the relevant keywords within the correct metadata assets can increase the visibility of your app by making the app appear higher up in the search results for all relevant
In this article, we want to provide app marketing managers and others who are interested an introduction to keyword optimization. We start with how to research all relevant keywords
It’s been an exciting few weeks with news that has received a lot of attention in the mobile app industry – in particular from the two tech-giants Apple and Google
Ratings and reviews have a strong impact on app users’ decision making when considering whether to download an app
