Rodolphe Helderwerdt– App Marketing Consultant Apple Search Ads (ASA) is running the game on the App Store when it comes to engaging with your iOS users searching for mobile apps. And as a mobile marketer for iOS, you will most likely know what Apple Search
Binh Dang – App Marketing Manager at Customlytics App store optimization, or ASO, is widely known as organic growth’s best bet as it costs less and creates more impact. Yet, it’s too often carried out in a “tweaking” fashion, which isn’t the most sustainable and
“The work of improving user sentiment will become more demanding as developers need to keep an eye out and be ready to adapt all the time.” – Binh Dang & Linda Harnisch As announced in May during the Google I/O Developer Conference, Google had been rethinking how
Google has announced to push for a standardisation of app icons in the Google Play Store in order to improve the overall store experience. Is your app icon ready for this recent adjustment? Drop us a line via email if you’re not sure and want
Exciting news for app marketers are on the horizon. Today, we discovered a new tab on the Google Play Console that will be a turning point for your localization strategy: Custom Store Listings. Source: Google Play Console What did Google introduce here? Currently Google supports
Looking for ways to improve your Google Play Store appearance? One question to ask yourself is this: Are you making full use of HTML rich formatting and emojis on your app product page? In this article we will show you how to take your ASO
