Product teams need marketing teams, otherwise no one will know about the products, and marketing teams need product teams, otherwise there are no stories to tell.
TikTok has risen to be an important player in the app marketing world. To fully use the potential of this video platform, you need to understand the basics
Some see dramatic changes for the app economy, others a long overdue regulation of Big Tech. The digital world is arguing about the new EU initiatives
A Mobile Measurement Partner (MMP) is essential for your app marketing since it lets you centrally manage your advertising. However, the app marketing world
Attribution tracking can be a science of its own, which is why there are Mobile Measurement Partners (MMP) to help you organize it
TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?
Even the best app in the world will achieve nothing if no one downloads it. You need to show users that your product exists and convince them to install it
Customlytics CEO Christian Eckhardt gave marketing competitors a friendly nudge in the latest podcast episode of Mobile Growth & Pancakes by Storemaven
It’s so easy: Just upload your ad and the artificial intelligence will do the rest. This is the promise of programmatic advertising which has gotten
Consider this: You have a great app, great ASO and execute a great customer retention strategy inside your app – but you are not satisfied with the numbers
