From Flash to HTML5: How Banner Ads Have Evolved and Stayed Relevant
October 1, 2020
Whether you’re a fan of ad banners or you’re the type of person to block any ad banner getting in your way, there is no denying
PERFORMANCE MARKETING
TikTok advertising explained: How to master TikTok for mobile UA
September 3, 2020
What makes advertising on TikTok stand out? In this article, we will offer you our perspective on how to gain benefits from this platform
Cheat Sheet: Goals & metrics to scale your mobile UA
August 28, 2020
We have compiled a handy overview for app marketers who want to gain a clear understanding of all the acronyms around setting goals and metrics for paid UA activities
Finding the right paid marketing channel mix to promote your app
July 23, 2020
Paid user acquisition can seem to be a daunting task – but it doesn’t have to be. This article will provide you with an understanding and overview of paid marketing channels
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