MOBILE INDUSTRY

Get personal in less time with AI

November 20, 2023

Experienced marketers know that personalized messages are more charming than generic ones. Yet, crafting tailor-made texts for segmented user groups is more complex and takes

Iconic icons and striking screenshots: Captivate users in 7 seconds

October 19, 2023

7 seconds – that’s the average time users spend on an app store page before deciding if they download it or not. So it’s important to make

Fortify your digital marketing: How MMPs shield against ad fraud

September 28, 2023

Ad fraud is rising, with an estimated 100 billion euros expected to be pilfered from digital marketing budgets in 2023.

How AI content farms drain your ad budget

August 24, 2023

Content Farms are back and they are worse than ever – thanks to Artificial Intelligence. There are now hundreds of websites which host AI generated content

Cultural Relevance vs. Financial Woes: Twitter’s Crisis and Meta’s opportunity

August 10, 2023

To understand the unfolding battle between Twitter (now “X”) and Meta’s clone Threads, you need to know that Twitter never really was a mass social

Europe’s DMA law: Big Tech meets Party Pooper

July 27, 2023

The US, China and the EU have a digital party. US: „I’ll bring innovation.“; China: „I’ll copy them.”; EU: “And I’ll bring the regulation.”

Testing TikTok’s AI Video Script Generator

June 29, 2023

TikTok released an AI video script generator in their creative suite: You just select the industry, enter the product’s name, a description, a few keywords and decide

TikTok ban looms: Brace for the impending digital iron curtain

May 18, 2023

If TikTok were to livestream a show focused on discussions about the potential ban of the popular social media app, it would undoubtedly captivate the attention

How Google lets you spy on your competition

May 4, 2023

Marketers, watch out: Google launched its new Ads Transparency Center and grants insights into all ads that are distributed via Google Search and Display as well as YouTube.