Attribution tracking is crucial for the success of your app marketing campaign, as it determines which strategies lead to app installs. Without it, you’re left guessing
With inflation ramping up costs and recessions haunting Europe, businesses are tightening their marketing budgets. The growth of digital ad spending, as reported by Insider Intelligence
A Mobile Measurement Partner (MMP) is essential for your app marketing since it lets you centrally manage your advertising. However, the app marketing world
Attribution tracking can be a science of its own, which is why there are Mobile Measurement Partners (MMP) to help you organize it
The more you know about your users, the better you can optimize your app marketing. One key component here is attribution to track people’s actions
About one year ago Apple shook the app marketing world: With the release of iOS 14.5 the company introduced new privacy rules which let users decide if they allow apps
Catch up with our recent virtual meetup and learn more about mobile growth strategies in 2021 from our CEO Christian Eckhardt and Peggy Anne Salz.
We wanted to help them with the first-ever holistic marketing framework: the Marketing Master Map. Customlytics’ blueprint for mobile marketers to plan their full-stack marketing
We want to introduce you to our new deep linking eBook that surges as a learning resource for all marketing managers and product managers to get a better understanding of the concept of deep linking
We give you 5 practical tips on how to adapt your app marketing strategy and make it compliant with data protection laws
