Author: Anna Priester
– Former App Marketing Content Specialist at Customlytics
Nowadays, we are confronted more often with data protection scandals in the public. Well-known companies such as Facebook & Co. are adding their names to the list of companies that make headlines again and again because of a lack of data protection.
Do these scandals have an impact on the public perception of companies and people’s trust in them? This seems to be the case, in particular for big tech companies and advertisers.
From our experience with clients and partners from the app industry, we can confirm this thesis. The willingness of users to share their data with apps has decreased in recent years. While in the first years of apps almost everything (up to sensitive private data) was shared carelessly, today users are cautious. They demand more transparency about what data they are actually sharing with companies and what it is used for.
So how can app marketing managers preside to (re)gain the trust of users and give them a good feeling about using their app?
We’ll tell you in our partner post for Business of Apps! We give you 5 practical tips on how to adapt your app marketing strategy and make it compliant with data protection laws as well as how to minimize the data privacy concerns of your users.
Learn more about the individual points you should apply in the article:
- Disclose more about your data practices
- Teach your customers on how their data is used for, and by whom
- Make your consumers aware of what value they’ll receive in return
- Give your consumers control over their data
- Align with the data protection officer (DPO)
With the approach to make your app more user-centric, you have a good chance to convince your users that their privacy is a top priority for your business. If they are willing to share their data with you, you can gain a competitive advantage over other app companies in today’s data-driven world.
If you want to know more about designing and communicating your app as a safe place for consumers’ data to be stored, reach out to us via [email protected].
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