It’s Christmas Time and wise app marketers are now executing their pre-planned seasonal campaign strategy. However, some still miss significant opportunities in the period after Christmas Eve
What do you think: How would ChatGPT rate the headline of this article? Test it yourself: Put the headline into the AI Tool together with the prompt
Doing research with AI tools is like handing off a task to a 14-year-old intern. You need to spell out exactly what you want
Did you recently hear the claim along the lines “If Instagram and Pinterest had a baby, it would be Lemon8”?
If you have, you are most probably
Before we dive into the world of AI for marketing, let me assure you that this introduction was not written by AI. While AI has come
Meta’s blue checkmark won’t be free anymore: Instagram and Facebook users in the US now have to pay to get a verified badge which signals
The best advertisements are the ones, people don’t perceive as advertisements: When consumers enjoy marketing messages rather than endure them, it’s
Celebrities and users stopped the Tiktofication of Instagram, but it’s obvious that the social network is still looking over to its rival. So it’s not that surprising
What makes a successful TikTok video successful? Most of the times, it is a good story, meaning: a story that grabs the viewer’s attention, keeps people hooked
Apple currently makes quite some headlines, caused by changes to the advertising business inside their App Store: With its new measures, it angered Meta
