Berlin, October 20th, 2020 — Customlytics, the leading full-stack mobile marketing and technology agency in Germany, is proud to announce the acquisition of mscale.io, a mobile tracking agency. Mscale.io has developed standardized processes to deliver custom attribution tracking architectures for all types of app verticals. Customlytics’ founders Christian Eckhardt and Raul Truckenbrodt have been pioneers in educating the industry in establishing a solid marketing and tech infrastructure for apps. Adding mscale.io’s founders Dominika Stanska and Martina Bisegna to the management board augments Customlytics’ mission to coaching digital professionals on the importance of a solid mobile marketing tech stack to ensure business growth.
The digital industry underwent a number of changes in 2020 and app technologies will have to adapt to a new ecosystem. “Adding mscale.io’s extensive experience in working with international Ecommerce, Telco and Finance brands will strengthen our varied full-stack app marketing portfolio. Furthermore, it will give us a boost to open up to new markets”, says Christian Eckhardt, CEO and Co-Founder of Customlytics. Mscale.io’s founders Dominika and Martina started collaborating on App projects long before they founded mscale.io. Both have considerable experience in app tech stack implementation and worked on over 85 app launches.
Both companies share the vision of professionalizing the international app economy by providing quality marketing infrastructure and data analysis consulting. Operating under the Customlytics brand with headquarters in Berlin and an additional office in Poznań, Customlytic’s 25 employees will continue to work under the management of Christian Eckhardt and Raul Truckenbrodt.
Further information and press materials about Customlytics can be found at https://customlytics.com/about-us/
Mscale.io was founded in Berlin in July 2019. In just over a year, mscale.io has delivered tech stacks to over 20 international brands, including prestigious ones with retail points all over the world. Nine months after its creation, the company’s founders Dominika and Martina opened a new office in Poland, assembling a specialized team trained to tackle the demanding task of Quality Assurance.
Customlytics is the leading full-stack mobile technology and marketing consultancy in Germany. Founded in 2016 by Christian Eckhardt and Raul Truckebrodt, their service offerings include consulting and support for mobile app strategy, product management, analytics & technology integration. Not only do they cover the entire spectrum of infrastructural marketing topics, but we also design, plan and manage the UI & UX of mobile apps as well as performance marketing campaigns.
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