app marketing

How Europe’s new DMA rule could affect app marketing

August 4, 2022

Some see dramatic changes for the app economy, others a long overdue regulation of Big Tech. The digital world is arguing about the new EU initiatives

TikTok is just good for brand building? If you think so, read this

July 7, 2022

TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?

Unify data streams with a CDP to optimize your app marketing

June 23, 2022

Data is everywhere. In fact, there is so much data that the real problem isn’t gathering but managing it, making sense of it, and actually putting it into good use.