App Marketing Blog
BROUGHT TO YOU BY CUSTOMLYTICS
Welcome to a collection of articles, focusing on sharing mobile knowledge and behind-the-scenes insights of our full-stack mobile technology and marketing consultancy. Sharing stories about the people, events and development is what makes Customlytics remarkable.
It’s the end of the attribution world as we know it (and we feel fine)
Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently
What the SKAd? The basic concepts of Apple’s SKAdNetwork
About one year ago Apple shook the app marketing world: With the release of iOS 14.5 the company introduced new privacy rules which let users decide if they allow apps
Follow these 9 time-tested steps to implement a winning retention strategy
A customer retention strategy reduces user churn and is key for making your app profitable. Though setting up such a strategy is easier said than done
Make your push notifications extra-charming – by dividing users into groups
What would you rather receive in your physical mailbox: a travel prospect highlighting your favorite sorts of trips or a mass-produced leaflet featuring holiday proposals
Customlytics CEO interviewed: “Why would anyone still stick to old school ads?”
Customlytics CEO Christian Eckhardt gave marketing competitors a friendly nudge in the latest podcast episode of Mobile Growth & Pancakes by Storemaven
Don’t lag behind: Invigorate your app engagement with a news feed
“All the news that fit to print”. These famous seven words have resided on the front pages of the New York Times for more than a hundred years. While this motto still
How fraudsters milk your programmatic advertising budget and what to do about it
It’s so easy: Just upload your ad and the artificial intelligence will do the rest. This is the promise of programmatic advertising which has gotten
Follow these 3 simple steps to pull users from the web to your app
Consider this: You have a great app, great ASO and execute a great customer retention strategy inside your app – but you are not satisfied with the numbers
5 ways to keep in touch with your customers – one of them is rarely used but has high potential
In the last blog post, we covered the basics of a mobile Customer Relationship Management (mCRM) strategy. This time, we delve in deeper and have a look at the
How to keep app users engaged with a mobile retention strategy
Customer Relationship Management has been and still is an incremental part of marketing strategies: It targets existing customers, so that they stay active and loyal
