App Marketing Blog
BROUGHT TO YOU BY CUSTOMLYTICS
Welcome to a collection of articles, focusing on sharing mobile knowledge and behind-the-scenes insights of our full-stack mobile technology and marketing consultancy. Sharing stories about the people, events and development is what makes Customlytics remarkable.

Deep linking guide to master mobile marketing
We want to introduce you to our new deep linking eBook that surges as a learning resource for all marketing managers and product managers to get a better understanding of the concept of deep linking

Getting Started with Dynamic Product Ads: All the resources you need
If you rather not spend time creating thousands of Facebook ads for each product, have a read, listen or watch our neat compilation

5 tips for adapting your app marketing strategy to data compliance – and gain user’s trust
We give you 5 practical tips on how to adapt your app marketing strategy and make it compliant with data protection laws

The technical marketing infrastructure as a key factor for promoting apps successfully with mobile analytics and tracking
We have compiled a summary of this keynote to introduce mobile marketers to the power of the right technical infrastructure and all the opportunities that come along when they get their marketing tech stack right from the start

Get ready for peak shopping time with TikTok Marketing – In 10 steps to the first TikTok Ad
For app marketing managers, it’s particularly important to plan promotional activities and advertise their mobile app beforehand to attract new users

Keywords & Metadata: How to correctly apply keywords on the product pages in the App Store and Google Play Store
Using the relevant keywords within the correct metadata assets can increase the visibility of your app by making the app appear higher up in the search results for all relevant

Interview: How shopping app Shpock leverages TikTok advertising
Kristoffer Nilsson Kampitsch, Digital Marketing Manager at Shpock who recently joined us and fellow app marketing experts on the panel How to Get ROI with TikTok Ads Manager at the TikTok Marketing

Cheat Sheet: How to design a marketing dashboard
In this cheat sheet, Customlytics’ Business Intelligence team shares best practices around dashboard organization and design.

Customlytics + mscale: Supporting apps to succeed in the highly competitive mobile landscape
Customlytics, the leading full-stack mobile marketing and technology agency in Germany, is proud to announce the acquisition of mscale.io, a mobile tracking agency

5 tips for a successful app promotion with Google App Campaigns
5 tips for getting started with Google App Campaigns, so that you can rock your App Campaigns and achieve long-term success