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Read more about the article Cheat Sheet: How to design a marketing dashboard

Cheat Sheet: How to design a marketing dashboard

  • Post author:Admin
  • Post published:October 27, 2020
  • Post category:ANALYTICS & ATTRIBUTION

In this cheat sheet, Customlytics’ Business Intelligence team shares best practices around dashboard organization and design.

Continue ReadingCheat Sheet: How to design a marketing dashboard
Read more about the article Using product analytics to inform data-driven app marketing strategies

Using product analytics to inform data-driven app marketing strategies

  • Post author:Admin
  • Post published:March 17, 2020
  • Post category:ANALYTICS & ATTRIBUTION
  • Post comments:0 Comments

In this article, we will outline a few ways in which we can use product analytics to serve mobile marketing purposes. More specifically

Continue ReadingUsing product analytics to inform data-driven app marketing strategies
Read more about the article How to avoid pitfalls working with your data warehouse

How to avoid pitfalls working with your data warehouse

  • Post author:Admin
  • Post published:September 15, 2019
  • Post category:ANALYTICS & ATTRIBUTION
  • Post comments:0 Comments

In the third and last part of the Customlytics data warehouse series, I like to finally talk about the daily routines of managing a data warehouse

Continue ReadingHow to avoid pitfalls working with your data warehouse
Read more about the article The Why, When, How and Whom of Data Warehousing

The Why, When, How and Whom of Data Warehousing

  • Post author:Admin
  • Post published:June 11, 2019
  • Post category:ANALYTICS & ATTRIBUTION
  • Post comments:0 Comments

We think a data warehouse has required the asset to stay competitive and cope with the increasing amount of information. Further, the latest developments

Continue ReadingThe Why, When, How and Whom of Data Warehousing
Read more about the article Should you invest in a data warehouse?

Should you invest in a data warehouse?

  • Post author:Admin
  • Post published:April 11, 2019
  • Post category:ANALYTICS & ATTRIBUTION
  • Post comments:0 Comments

The big question is, why do you need a data warehouse? It’s a time saver and makes you efficient and allows you to scale analytics

Continue ReadingShould you invest in a data warehouse?
Read more about the article What Is The Motivation Behind Mobile Ad Fraud?

What Is The Motivation Behind Mobile Ad Fraud?

  • Post author:Admin
  • Post published:February 15, 2019
  • Post category:ANALYTICS & ATTRIBUTION
  • Post comments:0 Comments

As app technology advances, so are ways of cheating the system and wasting advertisers campaign budgets on fake app installs. According to Adjust

Continue ReadingWhat Is The Motivation Behind Mobile Ad Fraud?
Read more about the article Cross-Device Matching of Web and App Data

Cross-Device Matching of Web and App Data

  • Post author:Admin
  • Post published:December 12, 2018
  • Post category:ANALYTICS & ATTRIBUTION
  • Post comments:0 Comments

Consumers jump from one device to another, interacting across apps and websites. Recognizing users across multiple channels, devices, and touchpoints

Continue ReadingCross-Device Matching of Web and App Data

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