Cheat Sheet: How to design a marketing dashboard
In this cheat sheet, Customlytics’ Business Intelligence team shares best practices around dashboard organization and design.
Using product analytics to inform data-driven app marketing strategies
In this article, we will outline a few ways in which we can use product analytics to serve mobile marketing purposes. More specifically
How to avoid pitfalls working with your data warehouse
In the third and last part of the Customlytics data warehouse series, I like to finally talk about the daily routines of managing a data warehouse
The Why, When, How and Whom of Data Warehousing
We think a data warehouse has required the asset to stay competitive and cope with the increasing amount of information. Further, the latest developments
Should you invest in a data warehouse?
The big question is, why do you need a data warehouse? It’s a time saver and makes you efficient and allows you to scale analytics
What Is The Motivation Behind Mobile Ad Fraud?
As app technology advances, so are ways of cheating the system and wasting advertisers campaign budgets on fake app installs. According to Adjust
Cross-Device Matching of Web and App Data
Consumers jump from one device to another, interacting across apps and websites. Recognizing users across multiple channels, devices, and touchpoints
