Understanding this threat, how it works, and how to best combat it, is vital for marketers. So let’s take a look at how mobile ad fraud works, how fraudsters make money, and what the most effective preventative measures
In this article, we want to provide app marketing managers and others who are interested an introduction to keyword optimization. We start with how to research all relevant keywords
What makes advertising on TikTok stand out? In this article, we will offer you our perspective on how to gain benefits from this platform
We have compiled a handy overview for app marketers who want to gain a clear understanding of all the acronyms around setting goals and metrics for paid UA activities
It’s been an exciting few weeks with news that has received a lot of attention in the mobile app industry - in particular from the two tech-giants Apple and Google
Smaller apps intending to contend with the dominant apps on the market should look to keep up with innovative changes that provide value for their users
Paid user acquisition can seem to be a daunting task - but it doesn’t have to be. This article will provide you with an understanding and overview of paid marketing channels
A poorly designed registration experience can cause problems with page exit rates and low conversions. Many users may drop out of the app at this point
Ratings and reviews have a strong impact on app users’ decision making when considering whether to download an app
In our new makeover, we took a closer look at Meetup, a social media platform that supports people creating groups
