TikTok advertising explained: How to master TikTok for mobile UA
What makes advertising on TikTok stand out? In this article, we will offer you our perspective on how to gain benefits from this platform
What makes advertising on TikTok stand out? In this article, we will offer you our perspective on how to gain benefits from this platform
We have compiled a handy overview for app marketers who want to gain a clear understanding of all the acronyms around setting goals and metrics for paid UA activities
It’s been an exciting few weeks with news that has received a lot of attention in the mobile app industry – in particular from the two tech-giants Apple and Google
Smaller apps intending to contend with the dominant apps on the market should look to keep up with innovative changes that provide value for their users
Paid user acquisition can seem to be a daunting task – but it doesn’t have to be. This article will provide you with an understanding and overview of paid marketing channels
A poorly designed registration experience can cause problems with page exit rates and low conversions. Many users may drop out of the app at this point
Ratings and reviews have a strong impact on app users’ decision making when considering whether to download an app
In our new makeover, we took a closer look at Meetup, a social media platform that supports people creating groups
Learn about our recent product analytics webinar with speakers from Mixpanel and Bankin’ discussing how marketing and product data
In this article, we will outline a few ways in which we can use product analytics to serve mobile marketing purposes. More specifically